TV/Cable News

In Central Florida, Mike McClain has gained national recognition as the SVP/GM of FOX O&O's WOFL-35 and WRBW-65 in Orlando and WOGX-51 in Gainesville-Ocala. Now, the FOX operation along the I-4 corridor is getting attention for its choice of a video software provider that will support its rollout of ATSC 3.0-based broadcast TV signals in the market.

RBR+TVBR has learned that Comscore and the Media Rating Council are currently working to commence an audit of Comscore’s national and local TV measurement. To confirm, the MRC has not officially started an audit. But, it has a statement on what's to come.

There's a new VP/GM for the Sinclair Broadcast Group-owned FOX affiliate serving the Omaha-Council Bluffs market. He will also oversee the market's The CW Network affiliate, which Sinclair operates via a provision of services agreement.

"Those who utilize these technologies and end-resulting capabilities can more fluidly understand their audiences, how those audiences are reacting to creative content and ultimately drive attribution models resulting in real-time, data enhanced and directional outcomes." That's the conclusion of AdImpact VP John Link, who offers an exclusive thought piece for RBR+TVBR.

ACA Connects, the advocacy group representing small MVPD operators, on Friday announced the results of recent ACAC Board of Directors elections — in addition to Board replacements and appointments to the six-person ACAC Executive Committee.

Locast users can now access IP-delivered local broadcast TV news, weather, sports and entertainment offerings on their Vizio SmartCast TVs.

Ronna Corrente has gained national acclaim for her leadership of Gray Television’s FOX affiliate in New Orleans. Now, Gray is promoting her. What does that mean for WVUE, “FOX8”?

In an era of big data, content platforms are seeking personalization now more than ever. Among the newer entrants, it's a trend Nielsen has noticed.  The nation's dominant audience measurement and consumer data company shares that, compared with the early days of streaming, a handful of platforms are taking a more focused engagement approach. It's good for Blacks and Latinos.

He was an engineer and loved electronics and technology. That passion helped fuel a career as a cable television pioneer in Southwest Missouri, and the co-founding in 1993 with Stan Searle of the "Small Cable Business Association." That association is now known as ACA Connects, and it is being joined by others across the cable TV industry in mourning the passing of Alvin "Dean" Peterson.

Sinclair Broadcast Group has chosen the individual who will succeed company sales veteran Dan Mellon, who retired on July 31. It's an individual with more than 25 years of experience in the broadcast and cable industry.

During the live webinar, "Video Explosion! How to Sell More in 2021," Marketron representatives will explain the differences between these critical digital tactics and how sales teams can use them to enhance the value of their proposals and capture a greater share of rapidly growing video advertising revenues.

A small broadcaster with TV stations in its home market of Salisbury-Ocean City, Md.; adjacent city Dover, Del.; Bowling Green, Ky.; Glenwood Springs, Colo.; and two Georgia markets in June 2020 agreed to a transaction involving Jeff and Janet Winemiller. Now, the Winemillers are selling another property to this company — this time a LPTV facility serving Nashville.

For more than 10 years, New York Spectrum Holding Company has engaged in the acquisition of low-power broadcast TV stations. In recent weeks, Wong has emerged as a seller, and has agreed to spin LPTVs in Florida to Ravi Kapur. Now, Wong is exiting Houston.

It's a key position that involves the retransmission consent agreement reached with DBS providers DirecTV and DISH, and with every MVPD across the U.S. And, Sinclair Broadcast Group — presently gearing up for a war with DISH — has given it to a Senior Corporate Counsel in that role for six years.

Given what Analyst Michael Nathanson calls Disney's "relatively flat share price performance" through the first 8 1/2 months of 2021, his Wall Street financial house believes there is "ongoing tension" in the market between those that look at the drivers of Disney’s Earnings Per Share and those that look at the drivers of Disney’s valuation multiple.