NEW YORK — The “No Hispanic Dictate.” It still rears its ugly head, and for Jason Hall, EVP of Advertising Sales at Estrella Media, Hispanic Buying Power doesn’t equate to the 3%-4% of total advertising investments being placed on U.S. Hispanic media in 2021.
“There’s a lot of brands that still don’t get,” added Isabel Rafferty, CEO at Canela Media.
Both Hispanic market leaders participated in a prerecorded virtual panel presented Thursday as part of the Hispanic TV Summit produced by Joe Schramm for the Virtual Fall TV 2021 event.
