Thursday, July 2, 2026

Streaming Ads: ‘More Favorable’ Than Traditional Spots?

Attention, broadcast media and spot cable TV sellers: "Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers' journey outside the traditional ad break." That proclamation comes courtesy of MAGNA's "MAGNA Media Trials" and one of the streaming video industry's biggest brands.

Gray’s ‘Local News Live’ Gets An Anchor Choice

A former CBS News Streaming Network anchor with experience at WPIX-11 in New York and WUSA9 in Washington, D.C., is joining Gray Television Washington News Bureau on Monday (1/23)as an anchor for "Local News Live."

Dish Prices $1.5 Billion of Notes

With retransmission consent impasses involving Standard Media, Cox Media Group and properties operated by Nexstar Media Group via shared services agreements clouding its operations in recent months, DISH Network has priced an offering of its 11.75% Senior Secured Notes due 2027. They'll be issued at a price of 102% of the principal amount.

Byron Allen Launches A Syndicated DIY ‘Home Rescue’ Series

One of cable television's more popular draws over the last two decades has arguably been home improvement and DIY-focused shows seen on such networks as HGTV. Now, media mogul Byron Allen sees value in such fare on broadcast television, and has put a "firm go" on Allen Media Group's creation and launch of its 70th and newest HD television series — one entirely focused on home repair and renewal.
Stephen Gregory Barr

CBS Stations Select A SVP Of NTR

In 2021, he became VP/Business Development of Univision Communications. As of today, he's the new SVP of Non-Traditional Revenue for CBS Stations, reporting to President of Sales Julio Marenghi. 

Telemundo, U.S. Soccer Ink New Multi-Year Rights Deal

Just weeks after its exclusive Spanish-language U.S. market presentation of the FIFA World Cup Qatar 2022, NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have signed off on a fresh multimedia rights agreement that makes Telemundo the exclusive Spanish-language home of the Women’s and Men’s National Teams across all platforms stateside.

ATBA To Host ‘LPTV Day’ At NAB Show

The Advanced Television Broadcasting Alliance will host a "LPTV Day" at the NAB Show, and it will see roundtable events planned on the second full day of the annual conference and expo. A private members-only reception will be held in the evening, ahead of an event welcoming all guests.

Golden Arches Reaches For Consumers With Spot TV

The latest Media Monitors Spot Ten TV report is out from the iHeartMedia-owned service, and it shows pharma brand Dupixent is a big No. 1 at Spot Television. Meanwhile, the world's most-known hamburger joint has ramped up its marketing and advertising with a spot TV campaign that gains in size.

With Rogers Sew-Up Awaiting OK, Shaw Misses on EPS

With a one-day hearing scheduled for January 24, in Ottawa, that could give Rogers and Shaw an important ruling on whether or not their proposed $19.2 billion merger meets Canadian regulatory standards, Shaw has released its fiscal Q1 2023 results. They weren't great, with earnings per share falling and failing to meet the Zacks consensus estimate.

Think FAST: Broadcast TV Ad Spend Share Could Shift

It's been said that Free Ad-supported Streaming TV is poised to make traditional cable television a thing of the past. While those conversations are being had across the television industry, a newly released report from TV REV indicates that both broadcast and cable TV face an advertising share shift of major significance.

Scripps’ Sunshine State News Offering Gets A CMG Boost

It's available via Roku and Amazon's Fire TV and relies on The E.W. Scripps Co.'s stations in Miami-Fort Lauderdale, West Palm Beach, Fort Myers-Naples, Tampa, and Tallahassee for much of its news stories. Soon, it will resolve Florida 24's void in Orlando and Jacksonville.

A New WideOrbit Tool For ‘Premium’ Sell-Side TV Inventory Arrives

Introducing "the only buy-side platform offering direct access to inventory" from broadcast TV stations by using the "WO Marketplace" premium sell-side exchange. ZingX's arrival comes exactly one month after Canadian firm Constellation Software Inc. and its Lumine Group subsidiary entered into a binding agreement and plan of merger with U.S.-based WideOrbit.

RBR+TVBR Observation: Why Local Media Wins

Heavy rain and severe winds pummeled the Golden State's Central Coast on Monday and was expected to continue through Tuesday. Covering it all — local broadcast media, with The E.W. Scripps Co.'s NBC affiliate and American General Media's radio stations proving why local journalism is vitally important in the digital age.
Broadcast Tower

A Christian TV Deal Is Done In Alabama

A digital LPTV facility using channel 60 with a PSIP of Channel 3 is changing hands in Tuscaloosa, Ala.  It puts the channel in the hands of a religious broadcaster.

Signal Infrastructure Group Completes KQED Transmitter Upgrade

A Boulder, Colo.-based tech infrastructure firm has successfully completed commissioning a new ATSC 3.0-ready high-power UHF Channel 30 ULXTE90 transmitter from Gates Air at Sutro Tower in San Francisco.