One month ago, the Women’s National Basketball Association (WNBA) and The E.W. Scripps Co. signed off on a multi-year agreement to televise games on Friday nights during the regular WNBA season on Ion, the diginet that Scripps acquired in January 2021.
Now, the telecasts have a title sponsor.
Paging “Jake.”
Auto insurance specialist State Farm has signed an agreement with Scripps to serve
as the title sponsor of “WNBA Friday Night Spotlight on ION” for the 2023 WNBA season.
Coverage begins May 26, and concludes September 8. The first games to air on Ion see the Washington Mystics versus the Chicago Sky at 8pm Eastern, and the Dallas Wings versus the Seattle Storm at 7pm Pacific.
“State Farm is a longtime supporter and sponsor of the WNBA,” said Kristyn Cook, Chief Agency, Sales and Marketing Officer for State Farm. “We are constantly looking for ways to elevate women in sports, and WNBA Friday Night Showcase on ION will bring the excitement of women’s basketball to even more people.”
State Farm has had a 10-year relationship with the WNBA, when it became presenting
partner of the WNBA Draft.
“State Farm has set the pace once again as we partner to raise the WNBA’s profile,” said Scripps Sports VP/Revenue and Sponsorships Tony Lamerato, VP of Revenue and Sponsorships for Scripps Sports. “They are the perfect fit to title our new Friday night
franchise on ION.”
