TV/Cable News

Netflix earlier this month attracted attention for its reported sharing with media agencies that it now has some 600,000 "monthly active users" for its "Basic with Ads" option, launched three months ago. While there's some notable growth behind those numbers, TVB President/CEO Steve Lanzano has something important to share with media agencies, too — subscribers aren't the same as viewers.

A 30-second advertising airing during the Super Bowl LVII halftime show served as the official kickoff of a new news brand for TEGNA's FOX affiliate serving not just Hartford or New Haven, but the entire Constitution State.

"Magic Mike's Last Dance" may not be a cultural phenomenon, but it is certainly buzzworthy. And, to help build that buzz, the film's marketing and promotion team last week turned up the heat at Spot Cable.

The owner of such broadcast television stations as WPEC-12 in West Palm Beach and flagship FOX affiliate WBFF-45 in Baltimore has announced when it will release its fourth quarter 2022 earnings report and hold its earnings call for analysts and investors.

What does 2023 look like with respect to live video captioning opportunities for broadcasters in the on-air and digital space? What’s in store for 2023 NAB Show attendees and in the near future, with respect to new products? Those are some of the questions posed to 3Play Media co-CEO Josh Miller in this InFOCUS Podcast, presented by dot.FM, by RBR+TVBR Editor-in-Chief Adam R Jacobson.  LISTEN HERE

The General Manager for the CBS and NBC affiliates serving Dothan, Ala., has just been promoted to a similar role for the Gray Television-owned NBC affiliate serving Columbia, S.C. Who's succeeding Robby Thomas in the Wiregrass region of Alabama?

She's been associated with the Univision brand for 13 1/2 years, joining what is today TelevisaUnivision in October 2009 to launch campaigns for clients including Procter & Gamble Co., Target and Macy's. Now, this marketing pro is rising to EVP for Consumer and Corporate Marketing of U.S. Networks.

It's a question posed by Borrell Associates and partner RevContent, and here's what they've found: Older businesses and businesses with bigger ad budgets are pulling back. But, could this mean new opportunities for over-the-air television station owners?

Allen Media Group’s free-streaming service for local news and entertainment has launched a trio of new Free Ad-Supported TV (FAST) channels in partnership with Condé Nast Entertainment.

As 2022 came to a close, RBR+TVBR reported that YouTubeTV had snagged the NFL "Sunday Ticket" package, born in 1994 and exclusively offered since then by direct broadcast satellite provider DirecTV, in an exclusive deal. Now, YouTubeTV is in the news for another reason — it couldn't reach a carriage deal with MLB Network it found worthy of signing.

While marketers in the SMI Pool spent 2% more in 2021 on Linear TV ads than 2020, in 2022 they contracted their spending by 5% compared to last year. That's according to newly released data from Standard Media Index.

"For years, Comcast NBCUniversal has been on a journey to build a platform for our partners, with our partners—investing in data, distribution, ad tech, commercial innovations, and measurement." That's how NBCUniversal's Linda Yaccarino opened a blog post that outlines how in 2023 it will evolve its structure to more fully align how its customers are using its "One Platform" offering.

Coming this Spring to The Roku Channel: Series including “Westworld,” “The Bachelor,” “Cake Boss,” “Say Yes to the Dress,” and “F-Boy Island.” And, it is all thanks to a new deal that brings Warner Bros.-branded FAST offerings to The Roku Channel.

When it comes to syndicated TV fare, the courtroom-setting series has hardly waned in popularity. This explains why Allen Media Group is currently in production with six series, the first debuting in fall 2010. A seventh courtroom series, the 71st for AMG, is being shopped as an hourlong offering ready for distribution in fall 2023.