LAS VEGAS — Although the competitive landscape for local TV is tougher than it’s ever been, there are more data possibilities than ever before.
Decisions or actions previously based on gut instinct, from securing appointments to negotiation to allocation of promotional dollars and more, can now be informed by a variety of data sources.
A 2023 NAB Show session on the first day of the April event in Las Vegas was poised to tackle the topic. It included “the best and brightest from local TV management, buyers and agencies” who will discuss what data moves the mark, “what’s just noise” and how to make data your best friend in the new, data-informed world of TV sales efforts.
However, RBR+TVBR has just learned that the session, part of the NAB Show’s “Capitalize” track, scheduled for 3pm Pacific on Sunday, April 16, has been scratched from the lineup.
As of Friday, the session was moved to a future webinar “due to some unavoidable panelist schedule issues,” a Futuri spokesperson says.
The session was to have been moderated by Futuri CEO Daniel Anstandig. The other confirmed participant as of early March was Renee Ingenito, VP of Enterprise Sales at Marketron.
Travel woes also prevented Karen Barroeta, EVP of Production and Development at Telemundo Digital Studios, from participating in a Sunday morning session devoted to streaming and how it has impacted Hispanic programming in the U.S.
