An Operative SVP Takes A Platform Monetization Post at Nexstar

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She most recently served as Senior Vice President of Product Marketing & Partnerships at Operative, known for its broadcast management software used by linear and digital media, where she led a team of sales executives responsible for commercial strategy and revenue growth across all of the company’s customer markets and products.


As of today, this 25-year industry veteran is in the newly created role of Executive Vice President of Platform Monetization & Strategy at Nexstar Media Group.

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