LAS VEGAS — A newly formed alliance that includes DigiCAP, SpectraRep and Heartland Video Systems seeks to provide public broadcast television stations with guidance on the planning, budgeting, and integration of the ATSC 3.0 standard.
“We believe ATSC 3.0 will revolutionize the broadcasting industry, and we share this
vision with Heartland Video Systems and DigiCAP,” said SpectraRep President Mark O’Brien. “Our companies have complementary expertise and extensive experience with public broadcasting, and we know the challenges and opportunities very well. Our combined effort will deliver a unique value to public television stations as they look to transition to ATSC 3.0 and enhance their broadcasting capabilities.”
In particular, Heartland Video Systems, known for its broadcast equipment and associated products, will bring its expertise in broadcast engineering, integration and support to the alliance. DigiCAP, a South Korean company, specializes in products and equipment for the broadcasting industry, particularly for the emerging standard of ATSC 3.0.
SpectraRep is provider of emergency alerting through datacasting. It will provide its expertise in ATSC 3.0 content delivery, including its IncidentOne products, which leverages the power of the digital television (DTV) network to deliver data to first responders at incident scenes.
“We value our deep personal and professional relationships with our friends in public
television,” said Dennis Klas, President of Heartland Video Systems. “We felt we could
provide even better service by showing not only how, but why, public stations are critical to
ATSC 3.0 success. Public stations need to be included as their markets transition to NextGen TV.”
In addition to expounding on the value around the transition to ATSC 3.0, the firms say
that a significant goal of the alliance will be to help stations simplify hardware selection, system integration and datacasting services. “With the help of the alliance, public stations will be assisted in finding lighthouse partners and paths to bandwidth monetization that will make ATSC 3.0 services faster and easier to implement,” the trio of companies said.
“Broadcasting in ATSC 3.0 is only part of the challenge,” said John McCoskey, SpectraRep’s COO and a former PBS Chief Technology Officer. “Identifying enterprise and commercial customers, ingesting, and managing proprietary data and managing those relationships is what SpectraRep has been doing in ATSC 1.0 for over 20 years. Improved reception, additional capacity and mobile applications are tools SpectraRep can leverage to improve existing customer relationships and identify new ones. We very much look forward to helping the industry move forward through this strategic alliance.”
Joonyoung Park, a DigiCAP SVP, commented, “South Korea has more experience with ATSC
3.0 than any country in the world. We have a great deal of knowledge and experience that will benefit public broadcasters on both the transmit and consumer device side, which we are excited to share.”
The companies will meet regularly to share expertise, relationships, and outreach to
improve public television’s awareness of, and access to, ATSC 3.0.
