TV/Cable News

Fubo’s third marketing partnership with a Major League Baseball team is now complete. It follows recent agreements with the Boston Red Sox and Cleveland Guardians.

Over the weekend, the Directors Guild of America (DGA) reached a tentative new three-year deal with TV and movie studios that the organization calls "historic." The negotiations took place amid the ongoing Writers Guild of America (WGA) strike.

The 2024 Olympics may still be more than a year away, but NBCUniversal has already started their first multi-platform campaign for the Paris games. "Save the Date" aims to use the brand's full range of promotional channels to boost the event, coming next July.

Sinclair on Thursday completed its previously announced share exchange, in which it became the new public holding company of Sinclair Broadcast Group. There are no changes to the company's stock ticker, or within its executive leadership team.

It's not even $1,000 in value, but it is nevertheless a fine. It's been issued to the owner of a South Dakota low-power TV station as a penalty for unauthorized operation and its tardiness in filing a license to cover for the station serving Sioux Falls. And, it marks a sizable reduction from a January proposed fine issued by Barbara Kreisman, a bit of a victory for the licensee.

It has been the subject of ratings declines among television industry observers ever since it parted ways with Tucker Carlson. But, does FOX News Channel have a plan to, at the very least, attract audiences on weekend evenings?

The final San Diego Padres game to air on Bally Sports San Diego was telecast on Tuesday night, with the team announcing a dissolution of a binding rights agreement between the Major League Baseball club and the RSN.

The latest Media Monitors Spot Ten Cable report is out, and for the week ending May 28, activity for a rebranded, consolidated OTT platform easily put all comers in the dust, ranking as the No. 1 campaign heading into the Memorial Day holiday.

In March 2009, Philip J. Lombardo stepped in to help an ailing 24/7 news channel serving Florida's Suncoast region. Now, Lombardo has signed off on an agreement to sell SNN. The buyer is the No. 1 owner of broadcast TV stations in the U.S.

While YouTube TV's new NFL Sunday Ticket package, along with channel additions to its lineup that include Sinclair Broadcast Group's digital multicast networks, will undoubtedly let that service grow, the bigger YouTube brand is already the No. 1 streaming platform in the U.S. Nielsen data being shared by WARC also suggest YouTube has greater global might than Netflix.

"We're thrilled to connect millions of streamers with ViX’s unparalleled offering of Spanish-language entertainment and sports programming as a Premium Subscription," said Randy Ahn, Head of Monetization and Subscriptions at Roku, of the new deal with the TelevisaUnivision-owned OTT platform.

NBCUniversal's two owned-and-operated properties in Burbank, Calif., have been given new VPs of News. At KNBC-4, the change is immediate. For KVEA-52, the flagship Telemundo station for Southern California, the change is effective June 5.

Digital television advertising firm Madhive has a new Chief Revenue Officer. He's coming from FalconX, where he served as their CRO. Before that, he was the CRO at Pinterest.

With Sandy Breland now in the role of Chief Operating Officer, Gray Television has moved forward with the promotions of two company executives to the respective roles of Chief Revenue Officer and Chief Marketing Officer.

One month ago, the Women’s National Basketball Association (WNBA) and The E.W. Scripps Co. signed off on a multi-year agreement to televise games on Friday nights during the regular WNBA season on Ion, the diginet that Scripps acquired in January 2021. Now, the telecasts have a title sponsor.