What Are the SVOD Behaviors Of Hispanic Consumers?
What are the latest numbers when it comes to subscriptions to cable/satellite and streaming services among U.S. Hispanic consumers? What do Hispanic consumers plan on doing when it comes to their pay TV and streaming services in the near future? The answers to those questions were delivered in a webinar conducted Wednesday morning by Horowitz Research.
VIZIO Adds Experian to Household Connect Data Lineup
VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising product, a move that is designed to help marketers extend TV-first campaigns to additional devices within the VIZIO household — including computers, tablets, and mobile devices.
Long Completes A Charlotte DMA TV Station Spin
In a deal brokered by Kalil & Co., Long Communications LLC has officially parted ways with a UHF property within the Charlotte DMA. Family Worship Center on Monday closed on the station, which it agreed to purchase in February. The price Long obtained is now known.
A Progressive Spot Push At Cable, Broadcast TV
When it comes to both Spot Cable and Spot TV, the "Flo" is strong for Progressive in the battle for supremacy among auto insurance specialists seeking to grow and retain customers.
The ‘Real Story’ Behind The South’s First TV Station
In April 1948, the first television station in the U.S. South signed on the air. Today, WTVR-6 in Richmond is celebrating its 75th anniversary. But, the E.W. Scripps Co. station affiliated with CBS says the station's story requires going back even further than that celebratory sign-on date.
Wieser on TV Upfronts: How To Predict Price Changes
Over the years, newly independent broadcast media financial analyst Brian Wieser, who today runs Portland, Ore.-based Madison and Wall has closely watched or participated in U.S national TV upfront negotiations. Believe it or not, Upfront Week begins in three weeks. What are the things Wieser has found most important in predicting pricing?
Simington Pokes At Democrats In NAB NEXTGEN TV Address
GOP FCC Commissioner Nathan Simington was at the NAB Show on Sunday, and he was there to talk about the future of ATSC 3.0. His remarks were part tongue-in-cheek and part missive, using sarcasm to scorch the Democratic leadership of the Commission on matters including TEGNA and Sinclair Broadcast Group.
Digital Networks Gets After It With Indy Launch
The company formerly known as Luken Communications, today doing business as Get After It Media, is expanding the distribution of a group of digital multicast networks it owns by adding a low-power TV station serving Indianapolis.
Fox’s Fast Move: A New Content Distribution Deal With Amazon
FOX Television Stations and Amazon are teaming up to distribute local news content across Amazon's devices from the company's 29 full-power broadcast television stations across the U.S. Call it a "FAST" path to news, sports and weather.
Strategies For 2024 Outlined For LPTV At NAB Show Affair
The non-profit industry organization representing Low Power, Translator and Class A TV Stations founded by "SuperFrank" Copsidas with an estimated 5,500+ stations across the U.S., for the second consecutive year, made its "Lower Power" presence known at the world's largest conference and expo devoted to broadcast media.
Upfront and Upward: Agency, Brand Spending Won’t Dip from 2022
With the Upfronts just weeks away, real-time TV measurement company iSpot.tv shared findings from a survey of agency and brand spending plans for this year. The survey yielded positive news for broadcast TV.
Gray Gives Green Light To InvestigateTV+
Starting Sept. 11, a new weekday news magazine showcasing "groundbreaking investigations" from Gray Television featuring original content from the company's broadcast TV stations and an acclaimed national journalism unit will become available for viewers.
Horowitz: African American Homes Overindex On SVOD, FAST Channels
Usage of free, ad-supported streaming TV (FAST) services like Tubi, Peacock, and Pluto TV, play a major role in driving free streaming, with nearly half of Black TV viewers reporting using at least one FAST service in the past month, new research from Horowitz shows.
One Television Year in the World: The ’23 Edition
Fragmentation of the offer and non-linear viewing have accelerated what France-based Glance calls "the profound transformation" of the market. "All actors are rethinking their models," it says. In this context, programs are launched with fiction still at the forefront. In fact, older entertainment formats are still very attractive to viewers.
Here’s The New President for Allen Media Broadcasting
With Byron Allen spending Sunday at the Wynn Hotel and, later, at a NAB Show panel discussion at the Las Vegas Convention Center, his Allen Media Group today is welcoming the arrival of a new President of its Allen Media Broadcasting arm.














