Six Things Top Reps Want From A GSM
The top performers among your account executives "leave clues" as to why they are successful, says expert sales trainer Barrett Riddleberger. So, what is it that they crave from their boss? Here are six things Riddleberger says sales reps want to help them achieve their sales goals.
Ten Tips On Excelling As A Sales Pro
Looking to get your sales reps selling more in the new year, or during the holiday season? Expert sales training coach Barrett Riddleberger checks in with 10 things one can do to become a better salesperson ... right now.
‘Super Bowl LV Advertising Gets a 15-Yard Penalty’
Diverse representation matters. That’s been the mantra across the advertising industry and all facets of Corporate America for the last 8 to 10 months. "The challenges and atrocities that we’ve collectively experienced in that timeframe have led to a social awakening," says advertising agency executive Louis Maldonado. Why, then, were the Super Bowl LV spots such a letdown?
Will auto buyers make a flight to quality?
Volkswagen of America and Ford Motor Company came out on top as the corporate leaders for their full line of cars in the latest Total Quality Index(r) (TQI) by
Workflow Strategies that Empower Social Media Marketing
Social media is like custard. Social networking is one of the most powerful and low-cost advertising tools around. Unfortunately, many marketing professionals shy away from
Integrated solutions = new ad dollars
According to a recent findings by Forrester research, the majority of Small Business Marketers (54%) plan on doing more internet marketing this year than...
Big thinking in small markets
Just because you work in a small market doesn
Applying brain sciences to the art of marketing–Part I
According to researchers from the Department of Psychological and Brain Sciences at The Johns Hopkins University - where a healthy slice of the world’s...
Facebook to debut real-time bidding for ads
Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google to more effectively target ads to consumers.
“Facebook Exchange”...
Welcome to No-Brand Land!
Broadcasting executives spend millions building their radio station’s brand in the marketplace. But, is it being spent it in the right place?
A marketer's greatest...
Benefits of the growth of the DRTV industry
The Direct Response Television industry’s success is good for America. It is one the few ways that a small entrepreneur can take an invention and fast track it to the Walmart shelf within a short span of six months. The American Dream is alive and well in DRTV. Stations generate advertising dollars. Design engineers create. Manufacturers employ people. Logistics people source and distribute. Telemarketers and web professionals take orders. And most importantly, customers have their important problems solved.
For commercial ratings – specific is better than average
Both Kantar Media and Rentrak conducted analyses that provide individual ratings of the Super Bowl commercials
Programmatic: A Big Part Of The Future Of Radio
Whether broadcasters like it or not, programmatic advertising buying is already here and is only going to
When To Engage With Your Consumers Via Social Media
When to engage with your digitally savvy super fans? Read this column to find the best answers
Are Your Stations Getting Auto Dealer Crumbs?
Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a "sneak peek" of the latest research from the firm led by Gordon Borrell, the local media industry's leading analyst provided a snapshot of how car dealers allocate their advertising dollars. What does the portrait look like? It's not so great for TV, and it's downright lousy for radio.