The Outlook For The North American Sports Market
The 2017 edition of the PwC Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth, has been released and is now available for public consumption. This year’s edition refreshes PwC's five-year revenue forecasts through 2021 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. Here are all of the details, as your media properties may include broadcast stations that offer sports talk or sports play-by-play -- and may account for a significant portion of your company's quarterly revenue.
A Pragmatic Look At Programmatic Ad Spending
A just-released forecast and report from eMarketer provides some keen competitive insight into ad spending projections over the next two years. Video is powering "significant growth" through 2020, with the "vast majority of U.S. digital display ad dollars expected to transact programmatically by 2020."
Beware of the ‘Tricky Sales Candidate’
"Don't get fooled by this sales candidate," expert sales training consultant Barrett Riddleberger warns. "They look great in the interview, but the trouble starts once you hire them." Here's what your GSM should look out for, preventing any earnings disappointments.
Digital vs. Linear Advertising: Bridging Two Worlds Together
Comcast-owned FreeWheel Advisory Service’s latest research report, “The Definitive Guide to Video,” explores the differences between linear and digital TV advertising. Author David Dworin examines the progress the industry has made in bringing these two worlds together, specifically across two dimensions, in this report.
Powerfully profitable local direct response radio advertising
Direct response radio advertising is en route to the throne room, working hard to succeed its elder brother, branding. “Branding” has long been the default marketing objective
30 Contest Ideas Test
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A New Digital Strategy for Radio Part 4: The Future
This is the fourth and final article in the series on instituting a successful Revenue Sharing Program for your station. Up to now the...
Cable advertising’s plan for the future
Dynamic Ad Targeting is the future of the cable business. The New Technology is being Defined Right Now. The cable industry predicts it will increase CPM
Best practices for marketing to the control freak that lives inside all of us
Are you just a wee bit of a control freak? Do you always clean off your desk before you go home? Does organizing your...
Fastest way to add revenue with co-op: add a specialist
RBR-TVBR exclusive: There’s money in co-op – big money. Our contention in the first column of this series was that incremental sales from co-op...
When others aren’t listening
The clock has just struck midnight. Other stations are just sort of waiting for their morning show to start up in a few hours...
Stop blowing up sales calls. Stop the POP!
My eleven-year-old son is blowing up a balloon. I can see what is going to happen. I know there is an explosion looming. I have heard balloons pop hundreds of times in my life yet, as the balloon nears the verge of popping, I cannot help but cringe at the thought of the inescapable pop. My eyes tighten a bit. I slightly turn my head and then…. POP! Don’t you hate it? I sure do. Think of this example when visualizing a sales call...
The Most Important…
How long is the to-do list today? It probably includes that you are going to hit your budget for the month, call one hundred prospects, offer them all great ideas, work on strategy with your great current accounts, and turn in all of the paperwork your manager is asking you to do. All of the sudden the day is over and you feel that you didn’t achieve your goals. Overwhelmed and frustrated the drive home begins and you think to yourself: If only I can get it all done tomorrow. We can’t and we won’t. We need to instead focus in on doing the three most important things that you need to get done that day that will have a BIG impact on what you are trying to get done at your media outlet.
25 Super Cool Sales Tips From Legendary Action Movies
Today we head to Hollywood for a nice hefty collection of sales tips from famous actors who had no idea that was what they were providing.
The Seven Reasons Why Sales Managers Fail
If you are a sales manager or VP, these issues have likely caused problems for you or others you know.