Enter The Matrix: Ad Spend Flat In ’17, New Study Shows
There's a new entity that has jumped into the arena of ad spending reports, and according to its key findings, overall ad spend remained relatively flat from 2016 to 2017. The assessment of the year in ad spend comes from Matrix Solutions' first annual Advertising Spend Report.
Three Key Tasks To Make Successful Event-TV Spots
Successful ads during major broadcast events, such as the Super Bowl, need to meet three goals. What are they? A new analysis from Kantar provides TV industry ad sales execs with the answer.
Smart Questions To Ask Before Recruiting Your Next Sales Rep
Want to hire great salespeople? Expert sales trainer Barrett Riddleberger recommends you answer these questions before you recruit your next sales candidate. "Defining your sales role first is critical to the hiring process," he urges in this freshly penned column.
Revving Up A ‘Sábado Futbolero’ Sponsorship
Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero — its "Saturday Soccer" program slate. The campaign, #BecauseFútbol, features three new Spanish-language TV spots.
$2,500+ for Thirty Seconds: “Don’t Tax That Dial!”
The NAB recently announced a contest, open to all over-the-air U.S. broadcast radio stations, to create a thirty-second political spot encouraging defeat of
In a world filled with ‘media’, why do we have a scarcity of true...
We are working in times of exponential growth in the media landscape. To the marketer, it seems as though new media
Social Media Marketing Tactics for Television
One of the biggest trends by media companies is the launching of individual blogs for their shows. AMC's "Mad Men" website gives audiences a...
Get the most out of email marketing
Even with the hype of social media and other online vehicles, email is the still the best push marketing tool for reaching your audiences. ...
The new sales paradigm
Here’s the premise many in broadcasting believe– “if radio is to survive and prosper by further developing its brands as successful content outlets that...
Romney launches third “Day One” ad (video)
Mitt Romney's campaign released a new TV spot 6/1 that says a Romney presidency would get the country back on the right track. The...