Yuppie Paradise Branding (video)
Learn how shifting your focus away from product features and onto customer ego
Ideas clients want from you now
Local direct clients don’t like paying for “spots”. They like paying for ideas. So, give them ideas they can use immediately and win their...
Hot dog stand marketing version of sales: Volume 7
Michael RuddI think your product doesn’t work. You guys have no idea what you are talking about, advertising doesn’t work anymore. We just need to be on social media. You are overpriced and won’t deliver the results that I need, I have no doubt about that. Sales objections. We all get them. Every single day if we are really doing the job that we are expected to do.
Motivating ad sales teams, 4 tips for success
Clearly, sales are an important part of any media business's success, and effective sales begin with skilled and motivated sales team. The first step for motivating your sales team—and ultimately achieving sales success—is to get their perspective on what drives them. One phrase to consider involves the three Ps: People are more Passionate when they are involved in the Process.
TV spots need a ratings system – True 10 years ago and today!
Ten years ago – on March 15, 2004 – Advertising Age published an editorial titled, “TV spots need a ratings systems.” That editorial said: “Eight-five percent of marketers are interested in commercial ratings for TV audience measurement, according to a survey released by the Association of National Advertisers.”
5 Things Smart Sales Managers Do to Deliver Profitable Sales Meetings
Potential Selling CEO Barrett Riddleberger says sales reps need
Final Words Of Wisdom From Irwin Pollack
The Boston-based radio sales and management trainer and divorce attorney lost his battle with cancer on Wednesday
Is The Death Of Brick-and-Mortar Retail ‘Fake News’?
“The so-called ‘retail apocalypse’ makes for a great headline, but it’s simply not true." That's according to Greg Buzek, president of IHL Group, which has released a research report that declares, "A lot has been made in the mainstream news about the death of retail. But it is fake news." The 34-page White Paper, "Debunking the Retail Apocalypse," gives pause to broadcast media sales executives and members of the C-Suite, as brick-and-mortar retailers represent a healthy advertiser category that could grow through the use of radio.
Survey Says: Big Shifts In Consumer Expectation and Trust
With more choice, more access to information, and less incentive to be loyal, today’s customers are firmly in control of their relationships with companies. Understanding today’s customer has become increasingly difficult — both for advertisers using radio and TV and for the broadcasters themselves. That's why Salesforce developed its “State of the Connected Customer” report, and its second edition is now out. RBR+TVBR perused the report, and here are the key points.
Five Stellar First Appointment Questions
You only get one first appointment with a prospect. Here's some great advice from expert sales training coach Barrett Riddleberger on how to never waste one again. Five questions, and his answers, could provide great learning for your entire media organization.
COVID-19’s Positive Household CPG Sales Bump Continues
Overall household CPG spending experienced 17% year-over-year growth in June 2020. It follows a healthy jump in year-over-year spending seen in May, and with increased COVID-19 concerns in hot spots such as California, Arizona and Florida, July could be shaping up to be another big month for a category ripe for radio and TV advertising.