YouTube unveils new channels, partners
The first digital newfront season concludes 5/2, and ahead of its presentation, Google’s YouTube announced details of its newfront ahead of the actual event, dubbed...
Red Robin debuting Red’s Tavern Double Burger via TV
The Red’s Tavern Double is part of the casual dining chain’s fresh new menu. Accompanying are three Tavern Styles -- Cantina Jack Style, Pig...
Gas prices affecting new car purchases
With prices up at the pump, new car shoppers are increasingly cautious about the fuel efficiency of vehicles under consideration. Also, consumers are not...
Americans for Prosperity ad targets President Obama (video)
The Americans for Prosperity group, backed by the Koch Brothers, is launching a $6.1 million TV campaign that attacks President Barack Obama’s “wasteful” energy...
David Sklaver, President/KSL Media on the upfront (audio)
David spoke with RBR-TVBR about the upfront, media inventory and costs during the 2012 Election and how they differ from the past for broadcast,...
How PPM can rescue radio
ROI modeling requires better audience measurement: I’m not one to worry about the far off future. Remembering to pick up my laundry is challenge...
Selling without ratings: 3rd in a series (audio)
After listening to the first half of our interview with Saga’s Wayne Leland, several subscribers have been anxious to hear the rest of what...
Ranking cars for buyers who seek comfort
Oh, and did we mention that these customers are also budget conscious? The folks at Kelley Blue Book’s www.kbb.com have ranked the 10 most...
Details on Hulu’s first newfront
Hulu's newfront presentation held 4/19 highlighted its advertising features and analytics, lineup of existing programming, and new exclusive and original content. "Smash" star Megan...
Internet ad revenues reach $31 billion last year
The IAB Internet Advertising Revenue Report for FY 2011 shows revenues hit a landmark high of $31 billion—a 22% increase over 2010’s full-year number....
“Daily Deals” are indeed not dead
You may have heard that “daily deals” are dead. Don’t you believe it. In reality, now is the perfect time for radio stations to...
T-Mobile launches new TV effort (video)
It’s the first in a new series of ads that will air over the next few months leading up to the brand relaunch this...
8-10% CPM increases expected for upfront
Pivotal Research recently revised its upfront expectations to 8-10% CPM growth. Over the last two weeks they also surveyed teams responsible for selling advertising...
NBC Sports’ regional networks pacts with NBC O&Os
The deal will boost the O&Os’ appeal to advertisers who are trying to reach consumers in some of the nation’s biggest markets: NBC Owned...
How to open up a can of pink slime and pull out a great...
I used to help emcee Spamarama™, the world’s largest tribute to Potted Pork Products here in Austin, so I know something about pink meat...