It’s the first in a new series of ads that will air over the next few months leading up to the brand relaunch this fall. The first ad (debuted 4/17), “Alter Ego,” features Carly Foulkes, the carrier’s current brand ambassador, who dumps her magenta polka-dot summer dress for a leather motorcycle outfit and a Ducati superbike.
“The makeover from the girl-next-door to an edgier, more tech-savvy and spirited Carly is synonymous with the evolution of the T-Mobile brand as we continue to push the envelope with device and service innovation to deliver amazing 4G experiences at an affordable price,” T-Mobile SVP/brand, advertising and communications Peter DeLuca wrote in a blog post.
See the ad here:
According to Twice, the spot will air on ABC, NBC, CBS, FOX and CW, on shows such as “Private Practice,” “The Apprentice,” “Criminal Minds” and “Vampire Diaries.” The ad premieres ed on the CW network’s “90210” and on ABC’s “Private Practice.” The spot will also appear on the web across digital video destinations such as Hulu, YouTube and Break. In addition, the online video will run across the websites of NBA, ABC, FOX, CBS, Comedy Channel and MTV.
The first ad will coincide with the launch of T-Mobile’s Test Drive site, which lets consumers compare T-Mobile’s 4G speeds to other carriers’ speeds.
See the full Twice story here.
