Fastest way to add revenue with co-op: add a specialist
RBR-TVBR exclusive: There’s money in co-op – big money. Our contention in the first column of this series was that incremental sales from co-op...
Ideas clients want from you now
Local direct clients don’t like paying for “spots”. They like paying for ideas. So, give them ideas they can use immediately and win their...
Driving tune-ins, ad revenues with MMS mobile marketing
Mobile phone usage is at an all time high with no slowdown in sight. With over 50% of American’s now owning smartphone, the burgeoning...
What the Consumer Really Wants to Hear from Your Client
As a responsible radio or TV account executive, part of your job is to act as an interpreter between your local direct client and...
Why radio needs to sell with co-op now
RBR-TVBR exclusive: Radio lags other media – badly – in local online revenue. In 2011, Radio got only 1.8% of local online dollars vs....
10 Tips for Closing Bigger Sales with Co-op Know-how
1. SELL RADIO before you offer to help a retailer use co-op funds: If a prospect isn’t enthusiastic about radio, why would they use...
Radio needs to revamp its sales process
My words often don't jive with the direction radio executives are taking. This comes from a belief that started around the time consolidation began:...
Carmel Car & Limousine Service signs with WEMP-FM NY
Carmel Car and Limousine Service, the largest limousine service in the world, announced a partnership with Merlin Media’s WEMP-FM News 101.9 Radio NYC. The...
Facebook to debut real-time bidding for ads
Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google to more effectively target ads to consumers.
“Facebook Exchange”...
Stand by your brand
"Make one point."
"Make it simply."
"Make it something worth listening to."
Sounds easy, doesn't it? Find out what people want and give it to them. A...
Merrill Lynch launches new radio, TV effort (video)
Bank of America announced 6/4 a new Merrill Lynch Wealth Management campaign, featuring two 30-second television spots capturing the strength and optimism that the...
Romney launches third “Day One” ad (video)
Mitt Romney's campaign released a new TV spot 6/1 that says a Romney presidency would get the country back on the right track. The...
GM readying ad dollars for new model launches
Two weeks after GM announced it will plans to pass on advertising for the 2013 Super Bowl, GM global marketing chief Joel Ewanick said...
CBS ad dollars: Highlights from investor conference
CBS VP/CFO Joe Ianniello spoke at the Bank of America Merrill Lynch Global Telecom & Media Conference on 5/30. Wells Fargo analyst Marci Ryvicker...
Why social media exists
The essence of why social media exists in the first place is…explained largely by science.
I have always said that unless we know “the why”...