The Red’s Tavern Double is part of the casual dining chain’s fresh new menu. Accompanying are three Tavern Styles — Cantina Jack Style, Pig Out Style and Buzzalo Style. To spread the word, Red Robin is scheduling its latest round of TV advertising via Periscope Minneapolis, from now to 5/24. The ads will air on networks that include NBC, ABC, MTV and TBS. A digital media component to the promotion will include partnerships with sites such as Pandora, banner ads on ESPN, and video ads that will run online, on mobile devices and through gaming consoles such as XBOX Live.
For creative, “The Tripps” a three-headed, three-armed burger lover, is featured in the TV spot. Digital marketing Pandora and ESPN.com.
