Email marketing for media salespeople
In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots
Peak Broadcasting goes waaaay beyond just selling spots
As we mentioned on Sept. 17 , Friedman’s Home Improvement and Maverick Media Santa Rosa (CA) provided a great
How Many Of Your Ads Get Blocked? Um, Right …
Here's a question that every radio and TV sales professional should ask not only potential clients, but also those who have used traditional media — a.k.a. "old media" — for years. You may get a blank stare, or a giggle. But, RBR+TVBR Editor-in-Chief Adam R Jacobson believes it's an important question that illustrates a point the TVB and RAB may want to elucidate on: About 20% of connected adults always use an ad blocker, new research finds.
Marketing News without Marketing Directors
The problem is that most of us are so in love with our own products, that we lack the healthy objectivity required to truly understand a customer's less passionate feelings about what we do.
Direct Response Advertisers and Internet Radio
Direct response advertising will be popular in 2009 as advertisers focus on results and more inventory is available
DRTV marketer’s advertising strategy in a down market
Timing Isn’t the Only Thing….. It’s Everything. The expression “you fish where the fish are” is an appropriate strategy for
Seven Critical Questions to ‘Gut Check’ Your Sales Process
What shape is your sales process in? Does it need tweaking? How well do your sales reps follow it? Is it the most effective way to get to a sale? When is the last time you updated the steps or tasks? These are questions expert sales trainer Barrett Riddleberger tackles in this latest column.
NBC Sports’ regional networks pacts with NBC O&Os
The deal will boost the O&Os’ appeal to advertisers who are trying to reach consumers in some of the nation’s biggest markets: NBC Owned...
Digging new holes
Creating new holes to dig in might just be the way that our traditional media’s become untraditional and continue to thrive instead of just skate by. Some believe traditional media is going away. A lot of my clients still firmly believe in it and have no doubt of its power, as do most if not all of us who are taking the time to read this right now. But it is harder than ever. And we are all working harder and smarter than ever. There will come a time when prospecting in the same hole with all of the other media companies and sales organizations will simply get too hot, too dirty, and too repetitive for ourselves and our clients. What’s a possible solution? Creating new holes!
As Upfronts Begin, Short-Form Video Ups Ad Pitch
As NBCUniversal promoted its array of digital and linear content at its Upfront on Monday, sending the message that it can do what no other company can do for marketers, new research suggests "snackable" video content hubs are vitally important to CMOs looking for more brand recognition.
Commercials need conflict
Life is full of conflict (No it's not!), yet most radio commercials have none. The characters in commercials usually agree with each other (Says who?)
Five Critical Questions Every Ad Sales Person Needs to Ask
Should sales people make statements or ask questions?
Less Confidence in Economy, Needs Over Wants
Sticking to a Budget and Spending less - the days of living large and running up debts have run their course for American consumers, according to BIGresearch’s analysis of data from
Advertising opportunity: Homeowners insurance companies
Talk about an industry that needs to improve its public image. An annual survey by J.D. Power and company has found that consumer satisfaction with homeowners insurance companies has fallen to a five-year low. Now in
Great Sales Reps Love These 6 Things from Their Manager
Barrett Riddleberger tells us what sales reps want from their manager.