11 Meeting Topics Your Sales Reps Really Want
xPotential Selling Inc. CEO Barrett Riddleberger shares 11 meeting topics your sales reps want.
Beware of the Marketing ‘Golden Child’
They interview well. They have a track record of breaking sales records. But you do not want to hire them. Expert sales training coach Barrett Riddleberger details in this freshly penned column why one should be very wary of the scary "Golden Child."
Taking advantage of media fragmentation in product marketing
According to the National Cable Television Association, television media fragmentation started with the enactment of the 1984 Cable Act. Cable networks grew
Serial, surround-sound campaign puts CDW in national spotlight
Today’s IT professionals must do much more than implement and manage technology
Ad agencies to advertisers: Go away!
As a broadcaster, your job is to make your properties a welcome place for ad agencies. That’s why it may surprise you to learn that one of the primary obstacles to your ad revenue growth may be that at the same time you are saying, “come on in!”, the message that many ad agencies are saying to the many thousands of small to medium-sized businesses that want to broaden their media buying to broadcast television or radio but don’t have mega-budgets is: “Go Away!”
TV Marketing Lessons from the Retail Side
The Clairvoyant Salesman: There are times when I really pity the women of the world. They will never get to live one of the most exhilarating experiences of raw power to be found on the planet. It is that most
Programmatic: A Big Part Of The Future Of Radio
Whether broadcasters like it or not, programmatic advertising buying is already here and is only going to
A web assessment for radio
Here are some questions that Radio broadcasters can ask themselves, when trying to assess their online revenue strategy: Is your corporate Interactive VP well versed in
Ten Reasons Why Most Sales Training Doesn’t Work
Are you wasting time and money on sales training that doesn't work? Perhaps this Media Information Bureau installment from expert sales trainer Barrett Riddleberger can help. Here, he offers "10 common problems plus solutions to help you get the most out of your sales training investment."
3 Smart Ways Successful Salespeople Win the Sale
Decision-makers' buying habits can be quite different depending on their level of authority
Final Words Of Wisdom From Irwin Pollack
The Boston-based radio sales and management trainer and divorce attorney lost his battle with cancer on Wednesday
The Golden Rule of Selling
Most sales people don’t set out to purposely annoy customers. Most of the time they are simply doing what they were taught or what they were told, but the end result is the same.
The Fanatical Brand – Letting Customers Tell Your Story
Once in a while you see an ad that really moves you. It manages to shake off the feature-obsessed blather of the typical advertising noise and speaks to an emotion deep inside
Collecting Unicorns
Unicorns are rare and magical creatures. In the European folklore of the Middle Ages a Unicorn was depicted as a white horse or goat-like creature with a long golden horn imbued with magical properties located in the middle of its head. They were commonly described as wild creatures and symbols of purity and grace that could only be captured by an innocent soul. But, I have another way to describe them…
Finding Solutions
We all want to claim that we love finding solutions. Every single day we set out to solve problems and deliver happiness in our sales career, no matter the medium that we are in or if we are a manager or a rep. But finding solutions to those problems is much harder than just identifying that we want to get rid of those problems.