How To Restore Effective FCC Leadership
American Enterprise Institute's Visiting Fellow offers suggestions on how the next FCC Chairman can best lead
A Historical Look At Radio’s Power To Heal
Alternative FCC inspector Ken Benner believes a unique radio commercial from the 1960s deserves a timely comeback
What the Election Results Mean for Advertising
Gaining a more granular understanding of what policies the Trump Administration is likely to pursue is Task One for 4A's
How Diversity Can Increase Ad Spend
broadcast TV drew a larger number of viewers from one demographic segment than from any other.
Are You The ‘Missing Link’ Between Brands and Retail?
How can TV and radio work with brands to help influence a transaction? That may be the question to win back CMOs
The FCC and Congress: Is Everything ‘Fine’?
Back in 2002, Ken Benner stumbled upon "MM Docket No. 98-204." He recalls, "It was the most disturbing item I had ever seen in my life."
The Hyperbole of the AT&T/Time Warner Merger
A few of the points being alleged by those against the $85.4B deal call for deeper analysis, this columnist believes
Two Critical Things To Add To Your Hiring Process
"Without knowing what motivates a salesperson, you have no way of determining if that employee is going to actually do anything."
How To Cope With Changing Tastes? Look to Pepsi
By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating.
NAB To FCC: ‘Let’s Do the Time Warp Again’
Learn how the NAB is fighting for TV and radio by again assailing the FCC for its 41-year-old cross-ownership ban
How To Crash The Cultural Conversation
Identify breaking stories and find a creative way to become a part of them -- a new marketing philosophy
Is ‘Complexification’ The FCC’s Gift To Broadcasters?
Alternative FCC Inspector Ken Benner believes that the Commission is presently engaged in "complexification"
How The NAB Has Helped Radio’s Streaming Costs
Streaming agreements with Sony and Warner Music Groups will ease costs for AM and FM stations
The Seven Reasons Why Sales Managers Fail
If you are a sales manager or VP, these issues have likely caused problems for you or others you know.
When To Engage With Your Consumers Via Social Media
When to engage with your digitally savvy super fans? Read this column to find the best answers