Millennials: A Generation Deconstructed
An ad agency and UT/Austin team to deconstruct a generation that is "notoriously simplified" and mischaracterized
The Future Of Traditional Advertising
In March 2012, Audio Graphics president Ken Dardis was stunned by a JC Penney ad he heard on Pandora. Has radio reacted yet?
It’s Time To Promote Radio’s Programmatic Possibilities
New research indicates that 38.6% of respondents believe digital audio "is an important part of their marketing mix."
Eight Great Ways To Lose Your License
"Revocation” is perhaps the deadliest word to a television or radio station. Learn how you can avoid ever seeing that word in print.
Why Digital Metrics Issues Could Help Radio, TV
Marketers have been presented with challenges as they attempt to pinpoint consumer behavior on digital platforms
Eight Things To Do To Support A Stricken Staffer
Here's how to show a grief-stricken employee that their co-workers and managers truly value them
How To Become An Alternative FCC Inspector
Ever wanted to be an Alternative FCC Inspector? Now you can learn what it takes to earn such a title
MirrorLink Added To iHeartRadio For Auto
Android-powered smartphone users can now use an iHeartRadio app with intuitive gesture technology and voice response.
Radio’s Renewed Optimism: ‘Nailed It’ In Nashville
The 2016 Radio Show produced by RAB and NAB was a "home run," says 50-year industry vet Clark Smidt
Is Your Message ‘Marketing,’ Or ‘Convincing’?
"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value
Nielsen Embraces PPM For TV Ratings
Come 2017, the Portable People Meter will be used for the measurement of in-home and out-of-home TV viewing
‘It’s So Meh’: One In Four Social Users Ignore Brands
Kantar TNS research finds 39% of its U.S. respondents "actively ignore" social posts or content from a marketer.
Sales Tips To Boost Your ROI Right Now
RBR + TVBR featured columnist Barrett Riddleberger shares 15 top tips collected from the top sales pros
Millennials: Hopeful Aspirations, Harsh Finances
A new EY/Economic Innovation Group study paints a picture of millennials as a generation convinced the economy is failing them.
Fanatical Fines Over Flippant Flaunts
Alternative FCC Compliance Certification Inspector Ken Benner believes egregious legislative enforcement abuse persists