‘If It Ain’t In Black & White … It Ain’t’
Alternative FCC inspector Ken Benner advises you to back up everything you say and do in writing, if FCC penalty avoidance is wanted
Tis’ The Season … To Think Of Broadcasters In Need
Please consider a charitable donation this holiday season
Marketing Basics Revisited
The perceptions or position you want to create in the mind of your prospect, along with your goals, should be considered
On The Certification Of Non-Compliant Stations
There is no such thing as a 100% compliant radio or TV station. Sadly, disgruntled just-fired employees are part of the equation
Radio’s Latest ‘Share Of Ear’: 50 Percent
Edison Research has released its third-quarter 2016 "Share of Ear" study, and there's some good news for radio.
A Retail Giant Puts SiriusXM In OEM Fast Lane
The arrangement empowers Sears Auto associates to immediately check eligibility when a vehicle is brought in for service
How Broadcast Media Can Squelch Snapchat
Is three seconds long enough to establish a valuable brand connection with consumers? RBR + TVBR’s Editor-In-Chief says no way
Mark Down These Regulatory Dates For Broadcasters
Dec. 1 brings a host of routine obligations for stations in many states, D.C. attorney David Oxenford reminds us
A Salute To Two Local Broadcast Leaders
Columnist Ken Benner singles out two small-market licensees for their dedication to their communities.
Should Mr. Trump ‘Drain The Political Swamp’?
How does one fix the problem of how to best drain the political swamp that has plagued Washington, D.C.? Ken Benner has ideas
The One Thing To Ask All Job Candidates
One very common question is loaded with the opportunity to gather some great intel that often gets overlooked in an interview
How To Restore Effective FCC Leadership
American Enterprise Institute's Visiting Fellow offers suggestions on how the next FCC Chairman can best lead
A Historical Look At Radio’s Power To Heal
Alternative FCC inspector Ken Benner believes a unique radio commercial from the 1960s deserves a timely comeback
What the Election Results Mean for Advertising
Gaining a more granular understanding of what policies the Trump Administration is likely to pursue is Task One for 4A's
How Diversity Can Increase Ad Spend
broadcast TV drew a larger number of viewers from one demographic segment than from any other.