Media Info Bureau

If small businesses have shifted most of their spend online and digital-first companies are beginning to mature, double digit digital ad growth will depend on sustained expansion in digital business transformation from “traditional” marketers - brands whose businesses have historically existed offline primarily, says Brian Wieser.

One common question presented to Media Information Bureau featured columnist Ken Benner in his quarter-century of work as an Alternative Broadcast Inspector is this: How can we be more financially successful with our station(s)? He has one simple answer: Content, content, content.

Want your sales reps to increase their closing ratios? It all starts with qualifying properly, says expert sales trainer Barrett Riddleberger. "Share this column with your sales team and they'll love you for it!" He exclaims.

At the MIPCOM trade show, Glance (Global Audience & Content Evolution) unveiled the latest trends that are drawing the young adult audiences in. We've got a look a what Glance, from France's Mediametrie, shared.

As new video platforms continue to proliferate and entertainment trends evolve, children are consuming increasing amounts of content from a wider variety of sources, and often multi-tasking to fit more in. That’s according to the latest Kids Tech consumer survey results from Futuresource Consulting.

Looking for the right way to get the answers you seek from potential sales candidates in your organization? Perhaps these 10 questions from expert sales trainer Barrett Riddleberger can help. Good interview questions can go a long way in enabling the hiring party to accomplish this task.

Specialists in local media buying and planning are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways. It is one key takeaway from a survey of FreeWheel's Strata platform users, most of whom work in local ad planning and buying. 

Deloitte’s Telecom, Media & Entertainment Industry Sector Leader for Audit & Assurance explores in this exclusive column the important accounting changes taking place in the TV industry, and the implications these changes will have for CFOs of broadcast TV organizations and their finance departments.

Long before featured columnist Ken Benner began writing about "the abuse of the media and, in particular, broadcasting," he focused on consumer financial abuse. This fueled his desire to fight for radio and TV station owners. In this column, his discontent with Capitol Hill leaders continues.

"Fox’s early life as a new company has been nothing short of disappointing." Ouch. That's the assessment of the reborn Fox Corporation from Michael Nathanson, who laments that Fox has been hurt by multiple headwinds. As such, it has been able "to prove the superiority of their strategy and assets."

A new Nielsen study examines how consumers lean into delayed viewing of TV content over broadcast and cable. It found that the proliferation of ways to view content has also helped influence them to be more patient viewers, tuning in past live, same day and even seven days.

The week of Sept. 23 will likely go down as one of the most contentious ones in the history of the U.S. government, says featured columnist Ken Benner. It began with an excellent speech at the National Press Club by the one person in D.C. Benner has the greatest respect for: Ajit Pai.

TV news coverage of political events is some of the most watched programming in the U.S. In fact, viewership of news events related to political topics rivals even the most popular sporting events. That's one key insight from a new VAB report, which examines the appetite for news and the corresponding rise in ad spending.

In June 2016, Garvey Schubert Barer's Judy Endejan warned that hackers are targeting stations. Today, Entercom, Max Media, Urban One and Townsquare Media are on the victim's list. Prevent your company from adding its name to this list in an encore Media Information Bureau column.

The much-watched Mozilla v. FCC case was decided on Tuesday by a D.C. Federal Appeals Court. Petitions sought to return Title II classification for broadband services, something the Wheeler Commission passed on party lines in 2015 and was erased by the Pai Commission. Those who want "net neutrality" back won't be pleased.