Media Info Bureau

"Don't get fooled by this sales candidate," expert sales training consultant Barrett Riddleberger warns. "They look great in the interview, but the trouble starts once you hire them." Here's what your GSM should look out for, preventing any earnings disappointments.

In this RBR+TVBR Observation, our editor-in-chief comments on the rise of recording artist Arizona Zervas, an internet sensation who was recently signed to a major record label and is now getting global attention thanks to Radio. His point: Spotify, and Radio, are guilty of lack of external exposure.

In June, Media Information Bureau featured columnist Ken Benner and his wife, Karen, were engaged in a 100+ station alternative broadcast inspection tour during which there was substantial concern about translator compliance. He writes about his experiences in this exclusive column.

At the center of the dispute is STELAR’s compulsory license, which permits satellite providers to retransmit some broadcast signals at regulated prices without consent. Cutting to the chase, Phoenix Center's Chief Economist asks if broadcasters should charge whatever retransmission fee the market will bear.

Looking to get your sales reps selling more in the new year, or during the holiday season? Expert sales training coach Barrett Riddleberger checks in with 10 things one can do to become a better salesperson ... right now.

Does local media still matter? Who knew that the answer to this question would come while riding the F train from LaGuardia Airport to midtown Manhattan, by way of a first-time traveler to New York City who offers play-by-play of his local high school baseball team on the radio.

What's the last truly great contest a radio station has had? Our editor-in-chief recalls a February 2017 Safeway visit in the Phoenix area while walking through New York today. Nothing immediately came to mind. That's a problem, and he says it's a C-Suite issue.

U.S. multichannel "defections" ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek over-the-top alternatives. That's according to S&P Global Market Intelligence's Kagan group.

This is the dawning of the age of the Antenna. Cord-cutting is driving viewership of over-the-air television, and with NEXTGEN TV set to bring addressable advertising, it could be the MVPD that loses out -- and not the broadcast TV station owner -- in the coming decade. A new Horowitz Research study notes that as the streaming video wars heat up, opportunities for broadcast TV growth will emerge.

Want to avoid a lost of pain, frustration and unmet sales quotas? Follow this advice from expert sales trainer Barrett Riddleberger. It could prevent your organization from hiring yet another sales candidate incapable of doing the one task that they should be the best at: Sell.

As IP networks gain a foothold within broadcasting, broadcast control systems are becoming more complex by necessity. Futuresource Consulting’s Adam Cox, an imaging and pro video analyst, shares with RBR+TVBR his take on the broadcast landscape and the rise to prominence of broadcast control solutions in IP environments.

Of the 57 pages of informational handouts Alternative Broadcast Inspector and Media Information Bureau featured columnist Ken Benner also carries with him when visiting every radio or TV station is one that he's pleased to share with RBR+TVBR readers today.

Fear of cold calling can immobilize a sales rep. "Cold calling, prospecting, lead generation – whatever you call it, can be an intimidating exercise," says expert sales trainer Barrett Riddleberger. "If you or a sales rep you know struggles with making calls, here are three things to do to break the fear of cold calling."

Analyst Michael Nathanson believes that while the industry is under siege from accelerating cord-cutting and audience erosion, "Fox’s laser focus on live sports and news content is the right strategy to drive higher per subscriber pricing and more stable viewership trends."

How diverse is your media organization ... or your best clients? "There has been little headway made in improving ethnic diversity," a new report from the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) states.