Streaming Update: Making money with online content
Streaming technology providers address the latest issues and solutions in the streaming industry. Let's face it: Online broadcasting is getting more
Everything is for sale, you just have to find financing
When Clear Channel announced the sale of 450 radio stations almost 2 years ago, we were experiencing the tip of the iceberg of just...
The advantages of local ownership
First, any radio people passing through Or close to Orangeburg SC, listen in (WORG is at 100.3) …Our town is along I-26, and U.S. 301/601 and not far from I-95. At 25Kw we have
Programming HD2 and HD3
HD multicast stations are a perfect way for a radio station or market to identify and take advantage of local opportunities and sentiments, while providing listeners with an abundance of choice
Social Media Marketing Tactics for Broadcasters
In last week's article, I talked about the new techniques of social media optimization. These are methods used to increase a product's viral buzz factor. It is all about
How radio and television stations can adapt to and capitalize on the digital revolution
For broadcasters who grew up in the age of vacuum tubes, LPs, cart machines, and
Being Interruptive Well
The beginning of a radio advertisement is without question the most important part. As a result, much of the focus of radio ad creation should be on the beginning and how it will
Top Line Findings on the Retail side
Looking forward on how consumers are adjusting to the world around them, this information gives key indicators on how your local sales
Increasing News Story Rankings in Google
It was one of the strangest assignments an internet publicity agency had ever had. All their other clients wanted to move UP the Google...
Success Stories: ESPN Radio’s Tim McCarthy
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN Radio is doing that’s working so well
Cavuto takes his financial brain trust to radio
Editor’s note: While we are archiving this interview from 1/07, and Cavuto has since added Fox Business Network to his resume, it is interesting...
Marketing TV Brands with Social Media Optimization
You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social...
Arbitron Measures Online Radio
Arbitron began measuring the Online Radio in 1998 when we conducted our first study on Radio and the Internet with Edison Media Research. In...
Catch-22. Are you looking in the fun-house mirror?
Budget cuts have prompted many stations to consider doing their home-brewed research for the first time in a generation. This is the final article...
Cutting DSO: A Good Defensive Strategy for Tackling the Economic Downturn
The beach umbrellas are back in the shed, the kids are back in school and the NFL is