How radio and television stations can adapt to and capitalize on the digital revolution
For broadcasters who grew up in the age of vacuum tubes, LPs, cart machines, and
Being Interruptive Well
The beginning of a radio advertisement is without question the most important part. As a result, much of the focus of radio ad creation should be on the beginning and how it will
Top Line Findings on the Retail side
Looking forward on how consumers are adjusting to the world around them, this information gives key indicators on how your local sales
Increasing News Story Rankings in Google
It was one of the strangest assignments an internet publicity agency had ever had. All their other clients wanted to move UP the Google...
Success Stories: ESPN Radio’s Tim McCarthy
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN Radio is doing that’s working so well
Cavuto takes his financial brain trust to radio
Editor’s note: While we are archiving this interview from 1/07, and Cavuto has since added Fox Business Network to his resume, it is interesting...
Marketing TV Brands with Social Media Optimization
You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social...
Arbitron Measures Online Radio
Arbitron began measuring the Online Radio in 1998 when we conducted our first study on Radio and the Internet with Edison Media Research. In...
Catch-22. Are you looking in the fun-house mirror?
Budget cuts have prompted many stations to consider doing their home-brewed research for the first time in a generation. This is the final article...
Cutting DSO: A Good Defensive Strategy for Tackling the Economic Downturn
The beach umbrellas are back in the shed, the kids are back in school and the NFL is
Mark Levin: Sounding the alarm for our freedoms
ABC Radio Networks’ Mark Levin has become one of the hottest properties in Talk radio, via his top-rated show on WABC NYC. He’s one...
Characteristics of Breakthrough News Brands
Every year my staff analyzes and catalogs thousands of TV station on-air promos from markets all over the world. It is a treat for us when we find
“Mass” vs. “Me”
Understanding the difference between “mass media” and “me media” is a pivot point for radio creating innovative ideas that present triple-win scenarios which benefit advertiser
Speaking with Alan Frank
Post-Newsweek TV Stations hasn’t been active in station buying or selling for some time, so it was big news when President and CEO Alan Frank recently cut a deal to buy WTVJ-TV Miami from
"Ordinary People" Finding your listeners in the real world.
This is the third of four Monday articles from Media Consultant Bob Harper regarding stations doing their own research