Fear is overrated
Perhaps one of the most famous quotes regarding the subject of fear is the one that was delivered by Franklin D. Roosevelt:
PPM measurement of Internet radio
Arbitron recently released a report on PPM measurement results for August which includes some measurement of AM/FM stations' streaming audiences
Getting your station ready for social media marketing
In the viral frontier of social media marketing, it is important to understand that you no longer own your station brand. For generations, TV stations
Navigating the current in social communications
I cringe when I hear agencies use the expression “media-neutral” (mea culpa, we’ve used it ourselves). It’s the kind of language that smacks
Is 8 billion viewing hours a lot…or not?
Ignore the deluge of confusing “revolutionary” broadband video Websites with names like Vudu, Veoh, Babelgum and 60Frames Entertainment.
HD Radio’s property tax consequences
Radio’s change to digital broadcasting can mean additional taxes in the following states taxing business personal property: AL, AK, AZ, AR, CA
They Stole What?
If you have not found it already, a great website is Gasbuddy.com. It gives gas prices all over the USA (and Canada), they are radio-friendly and can be linked to your stations’ website as well
Social Media Marketing Mistakes You Don’t Want to Make
In last week's article I talked about how media companies are changing their tactics to successfully integrate social media into
Susan Whiting: Nielsen Company EVP/Chairman of Nielsen Media Research
Susan Whiting joined Nielsen in 1978, moved her way up the ladder and was named general manager of National Services
Political Advertising Sponsorship ID – How do I comply with the Sponsorship ID rules?
Political campaigning for the general election is really going to heat up. With it comes
Magazines morph to "magabrands"
Magazines are the original interactive medium, for both content and advertising. You have to turn pages to get where you want to go. There can be quizzes
Chain Store Busts Could Mean Booms for Local Businesses
There aren't many positive things you can say about any company going out of business in any market, especially
Hurricane Recovery
Over the years, Lund consulted stations have faced local disasters or national tragedies similar to the hurricanes that have devastated Texas and the south, so we wrote our Lund Disaster Stylebook
The anatomy of on-demand television
In every agency, cable operator, publishing house and brand headquarters, water cooler conversations have turned to the explosion of digital
Slim silver lining in what looks hot
It appears that consumers haven't completely retreated from considering major purchases, as six month purchase intentions for many