Magazines morph to "magabrands"
Magazines are the original interactive medium, for both content and advertising. You have to turn pages to get where you want to go. There can be quizzes
Chain Store Busts Could Mean Booms for Local Businesses
There aren't many positive things you can say about any company going out of business in any market, especially
Hurricane Recovery
Over the years, Lund consulted stations have faced local disasters or national tragedies similar to the hurricanes that have devastated Texas and the south, so we wrote our Lund Disaster Stylebook
The anatomy of on-demand television
In every agency, cable operator, publishing house and brand headquarters, water cooler conversations have turned to the explosion of digital
Slim silver lining in what looks hot
It appears that consumers haven't completely retreated from considering major purchases, as six month purchase intentions for many
Create Powerful Content! To Get, Keep and Grow Your Audience!
A while back, while helping a friend clear out her aunt’s estate, (her aunt being a woman who never threw anything out
Coaxing the givers out of would-be Grinches
Knowing in advance the current trends on consumers spending habits and what is pushing their intentions on what to buy and when is a key in increasing your sales
2009 budgets and capital expenditures
In this yearly RBR.com feature, we ask top engineers at the groups where next year’s budgets and capital expenditures are heading. What’s tops on...
Streaming Update: Making money with online content
Streaming technology providers address the latest issues and solutions in the streaming industry. Let's face it: Online broadcasting is getting more
Everything is for sale, you just have to find financing
When Clear Channel announced the sale of 450 radio stations almost 2 years ago, we were experiencing the tip of the iceberg of just...
The advantages of local ownership
First, any radio people passing through Or close to Orangeburg SC, listen in (WORG is at 100.3) …Our town is along I-26, and U.S. 301/601 and not far from I-95. At 25Kw we have
Programming HD2 and HD3
HD multicast stations are a perfect way for a radio station or market to identify and take advantage of local opportunities and sentiments, while providing listeners with an abundance of choice
Social Media Marketing Tactics for Broadcasters
In last week's article, I talked about the new techniques of social media optimization. These are methods used to increase a product's viral buzz factor. It is all about
How radio and television stations can adapt to and capitalize on the digital revolution
For broadcasters who grew up in the age of vacuum tubes, LPs, cart machines, and
Being Interruptive Well
The beginning of a radio advertisement is without question the most important part. As a result, much of the focus of radio ad creation should be on the beginning and how it will