Arbitron Measures Online Radio
Arbitron began measuring the Online Radio in 1998 when we conducted our first study on Radio and the Internet with Edison Media Research. In...
Catch-22. Are you looking in the fun-house mirror?
Budget cuts have prompted many stations to consider doing their home-brewed research for the first time in a generation. This is the final article...
Cutting DSO: A Good Defensive Strategy for Tackling the Economic Downturn
The beach umbrellas are back in the shed, the kids are back in school and the NFL is
Mark Levin: Sounding the alarm for our freedoms
ABC Radio Networks’ Mark Levin has become one of the hottest properties in Talk radio, via his top-rated show on WABC NYC. He’s one...
Characteristics of Breakthrough News Brands
Every year my staff analyzes and catalogs thousands of TV station on-air promos from markets all over the world. It is a treat for us when we find
“Mass” vs. “Me”
Understanding the difference between “mass media” and “me media” is a pivot point for radio creating innovative ideas that present triple-win scenarios which benefit advertiser
Speaking with Alan Frank
Post-Newsweek TV Stations hasn’t been active in station buying or selling for some time, so it was big news when President and CEO Alan Frank recently cut a deal to buy WTVJ-TV Miami from
"Ordinary People" Finding your listeners in the real world.
This is the third of four Monday articles from Media Consultant Bob Harper regarding stations doing their own research
Maximizing Buzz on Broadcast Web Sites
Keeping users coming back for fresh content requires a delicate balance on broadcast web sites. Comments have a big effect on traffic. If a...
Programming the extra minutes of internet radio ad breaks
Most online radio stations are filling their breaks with all national PSAs. People view this parade of diseases
The continuing evolution from radio to audio
As a company that has focused on, built, and led the growing online radio market, Ronning Lipset Radio continues to be interested in many of the external
Which Metrics Matter?
There are metrics that matter – but not all metrics are created equal. We believe radio stations searching for the right metrics for selling...
Integrated Marketing – Grab vs. Growth
I’ve been working with the internet since 1996, and full-time since 1999. In many ways it feels more like 20-years due to the rapid-speed at which technology
Summer is a Great Time for Television
Like sand slipping through toes on a summer beach, viewers of television can slip away during the summer season. Warm sunny days beckon and...
Play Misty for Me
This is the second in a series of four Monday articles in Radio Business Report in which I’ll be helping you with your own ‘jungle,’ ‘bathtub,’ ‘roll-your-own,’ home-brewed,’ ‘do-it-yourself’ Research