Maximizing Buzz on Broadcast Web Sites
Keeping users coming back for fresh content requires a delicate balance on broadcast web sites. Comments have a big effect on traffic. If a...
Programming the extra minutes of internet radio ad breaks
Most online radio stations are filling their breaks with all national PSAs. People view this parade of diseases
The continuing evolution from radio to audio
As a company that has focused on, built, and led the growing online radio market, Ronning Lipset Radio continues to be interested in many of the external
Which Metrics Matter?
There are metrics that matter – but not all metrics are created equal. We believe radio stations searching for the right metrics for selling...
Integrated Marketing – Grab vs. Growth
I’ve been working with the internet since 1996, and full-time since 1999. In many ways it feels more like 20-years due to the rapid-speed at which technology
Summer is a Great Time for Television
Like sand slipping through toes on a summer beach, viewers of television can slip away during the summer season. Warm sunny days beckon and...
Play Misty for Me
This is the second in a series of four Monday articles in Radio Business Report in which I’ll be helping you with your own ‘jungle,’ ‘bathtub,’ ‘roll-your-own,’ home-brewed,’ ‘do-it-yourself’ Research
Master the Critical Skills
If you're going to sell more every year, you need to get better every year. Let's look at this a different way. If what you are currently doing would produce the results you are looking for, the results should have already shown up
Traffic and Revenue series: “What the users say”
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic
Money Beyond your station website
If you could only sell 10 second weather sponsorships, as opposed to large annual advertising campaigns with lots of commercials – how would your...
ION’s "OMVION" mobile unit gaining ground
Open Mobile Ventures Corporation (OMVION) is a business unit dedicated to the research and development of portable, mobile and out-of-home
How to Steal Customers from the Yellow Pages
There are a number of very good reasons that local direct decision makers who are advertising primarily in the Yellow Pages should begin advertising...
Back to the Future, part one
“Then tell me, "Future Boy", who's President in the United States in 1985?” ‘Ronald Reagan.’ “Ronald Reagan? The actor?”
Battle of the Music Scheduling Systems software
The demands on music scheduling software are higher than ever, with HD-2 formats, online streaming, added non-music
Part 6 – Sales 90 day Outlook
With the Back-to-School season on the horizon, the 90 Day Outlook for several clothing categories as well as Shoes brighten from June