Internet radio and the AFTRA issue
One of the first big hurdles the Internet radio industry had to overcome was ensuring that all
Candidate Hybrid Advertising: It’s Money in the Bank, not the Tank!
With less than two weeks to go to election day of what may be the most
Online Video Is All That Matters. To Some.
The number of Americans watching video via computers has doubled during the past year, from 32% to 63%
Opportunity: Automotive Service
Dear Friends: On my recent calls to top advertising people at General Motors, Ford and Chrysler – all are screaming the same thing: “CARS...
What movie trailers can teach us about tease writing
What's the ultimate purpose of a newscast? Phil Alvidrez, one of my old news directors, put it best.
Family Broadcasters – Pay Attention:
Sons and Daughters; Strike Out On Your Own - Family Attribution Under the FCC Ownership Attribution Rules. Two seemingly unrelated items appeared in the
Wireless Internet Radio
New people are discovering Internet radio everyday. But right now people have to think about how to connect, where to connect, or what to connect to in order to listen. When wireless access
The 2009 radio upfront: Caution flag raised in a tough economy
In our annual network radio upfront feature, we ask top media agency buyers for their take, along with noting the big issues
Forecast or Fairytale
There you are buried under a mound of paperwork - your schedule is absorbed by meetings with managers throughout your staff, phone calls, voicemail, email, calendars, spreadsheets – all to try and figure out which lie looks
"But Of Course We Talk to Them"
Innocent Steps That Can Land You In a Coordination Investigation - As we head into the final weeks of the general election, we can expect to see the kind of increased spending on
Sink your teeth into this…and/or-colds' a comin’
This one is a little different. But sometimes that’s what it takes to stand out. Halloween is just around the corner. Why not
Leaving the Lead Story Out of Show Opens
A great proportion of any show open tease will usually be dedicated to the lead story. Focusing on the stories of the day is...
What is Reasonable Access?
A question that comes up again and again every political season is: to whom do I have to sell time?
Wall Street seeks a bottom
As bad as the first half of 2008 was for broadcasting stocks - and stocks in general - things just got worse in Q3. And as the quarter was ending, both Capitol Hill and Wall Street were coming to grips with
Looking at Internet radio ad options
There's been a lot of talk lately about declining results of display banners for advertisers. Technically speaking, advertisers and agencies are concerned about their