The Skinny on False Weight-Loss Advertising…and Other Big Fat Lies
There’s not an easy answer. The real question is; can you run an ad
Streams and Podcasts are Great News
A recent survey conducted by News Generation, a public relations company with an expertise in radio
Laura Ingraham: The big fix for dull, predictable talk radio
Always articulate and entertaining, Talk Radio Network’s "The Laura Ingraham Show" has been addicting legions of listeners
Dude Part 2 Cigars Cigarettes and Bongs
Yesterday, we talked about some fairly bizarre advertising requests for a smoking product, cannabis, or as it's more popularly known, "weed." But what about
Challenges are Opportunities to Make Better Decisions
It’s never a good time for a crisis. Even so, the financial predicament that we’re facing couldn’t happen at a worse time
Tease promo writing secrets from the movie trailer masters
In today’s article we learn how to inject a compelling promise of a complex story right into the opening line.
Dude! You Can't Advertise Smokes, Right?
Well, no, not exactly. You cannot advertise or plug cigarettes or little cigars, but the other stuff? Well, not snuff
Success Stories: ESPN Audio’s John Fitzgerald
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN Radio is doing that’s working so well?
More on “Opportunity: Automotive Service”
Your readership at RBR must be exploding. I've had a ton of calls and emails regarding my memo "Opportunity, Automotive Service."
Most of them are...
An Interview with Rod Sherwood: Westwood One’s new CEO
Congratulations. You've got a huge job ahead of you and the management turnover at Westwood has been significant
Internet radio and the AFTRA issue
One of the first big hurdles the Internet radio industry had to overcome was ensuring that all
Candidate Hybrid Advertising: It’s Money in the Bank, not the Tank!
With less than two weeks to go to election day of what may be the most
Online Video Is All That Matters. To Some.
The number of Americans watching video via computers has doubled during the past year, from 32% to 63%
Opportunity: Automotive Service
Dear Friends: On my recent calls to top advertising people at General Motors, Ford and Chrysler – all are screaming the same thing: “CARS...
What movie trailers can teach us about tease writing
What's the ultimate purpose of a newscast? Phil Alvidrez, one of my old news directors, put it best.