Ideas for clients in tough times
Some sales and maybe money saving ideas in these troubled times. I don’t know if I’d passed this one along here, but if you...
Election Weekend Sales
Election day, November 4, 2008, is only five weeks away. If the past is any teacher, as we drill down to E-Day, the fury of last minute attack
Smarter Strategies for Talent Blogs
If you take a look at a typical blog on a television news web site, you'll find a familiar pattern to the posts. The anchor or reporter starts out with a flurry of posts
The Financial Manager's Perspective
Seeing the Broader Horizon for Broadcasters - I was so heartened to hear Oaktree Capital Management's Andy Salter's comments at
Finishing on a High Note
As was discussed last month, the beginning of the radio ad is the most important part and must be used to engage listeners and get them excited and interested for the rest of the ad. Once you have engaged your listeners you will need
Fear is overrated
Perhaps one of the most famous quotes regarding the subject of fear is the one that was delivered by Franklin D. Roosevelt:
PPM measurement of Internet radio
Arbitron recently released a report on PPM measurement results for August which includes some measurement of AM/FM stations' streaming audiences
Getting your station ready for social media marketing
In the viral frontier of social media marketing, it is important to understand that you no longer own your station brand. For generations, TV stations
Navigating the current in social communications
I cringe when I hear agencies use the expression “media-neutral” (mea culpa, we’ve used it ourselves). It’s the kind of language that smacks
Is 8 billion viewing hours a lot…or not?
Ignore the deluge of confusing “revolutionary” broadband video Websites with names like Vudu, Veoh, Babelgum and 60Frames Entertainment.
HD Radio’s property tax consequences
Radio’s change to digital broadcasting can mean additional taxes in the following states taxing business personal property: AL, AK, AZ, AR, CA
They Stole What?
If you have not found it already, a great website is Gasbuddy.com. It gives gas prices all over the USA (and Canada), they are radio-friendly and can be linked to your stations’ website as well
Social Media Marketing Mistakes You Don’t Want to Make
In last week's article I talked about how media companies are changing their tactics to successfully integrate social media into
Susan Whiting: Nielsen Company EVP/Chairman of Nielsen Media Research
Susan Whiting joined Nielsen in 1978, moved her way up the ladder and was named general manager of National Services
Political Advertising Sponsorship ID – How do I comply with the Sponsorship ID rules?
Political campaigning for the general election is really going to heat up. With it comes