Forecast or Fairytale
There you are buried under a mound of paperwork - your schedule is absorbed by meetings with managers throughout your staff, phone calls, voicemail, email, calendars, spreadsheets – all to try and figure out which lie looks
"But Of Course We Talk to Them"
Innocent Steps That Can Land You In a Coordination Investigation - As we head into the final weeks of the general election, we can expect to see the kind of increased spending on
Sink your teeth into this…and/or-colds' a comin’
This one is a little different. But sometimes that’s what it takes to stand out. Halloween is just around the corner. Why not
Leaving the Lead Story Out of Show Opens
A great proportion of any show open tease will usually be dedicated to the lead story. Focusing on the stories of the day is...
What is Reasonable Access?
A question that comes up again and again every political season is: to whom do I have to sell time?
Wall Street seeks a bottom
As bad as the first half of 2008 was for broadcasting stocks - and stocks in general - things just got worse in Q3. And as the quarter was ending, both Capitol Hill and Wall Street were coming to grips with
Looking at Internet radio ad options
There's been a lot of talk lately about declining results of display banners for advertisers. Technically speaking, advertisers and agencies are concerned about their
Ideas for clients in tough times
Some sales and maybe money saving ideas in these troubled times. I don’t know if I’d passed this one along here, but if you...
Election Weekend Sales
Election day, November 4, 2008, is only five weeks away. If the past is any teacher, as we drill down to E-Day, the fury of last minute attack
Smarter Strategies for Talent Blogs
If you take a look at a typical blog on a television news web site, you'll find a familiar pattern to the posts. The anchor or reporter starts out with a flurry of posts
The Financial Manager's Perspective
Seeing the Broader Horizon for Broadcasters - I was so heartened to hear Oaktree Capital Management's Andy Salter's comments at
Finishing on a High Note
As was discussed last month, the beginning of the radio ad is the most important part and must be used to engage listeners and get them excited and interested for the rest of the ad. Once you have engaged your listeners you will need
Fear is overrated
Perhaps one of the most famous quotes regarding the subject of fear is the one that was delivered by Franklin D. Roosevelt:
PPM measurement of Internet radio
Arbitron recently released a report on PPM measurement results for August which includes some measurement of AM/FM stations' streaming audiences
Getting your station ready for social media marketing
In the viral frontier of social media marketing, it is important to understand that you no longer own your station brand. For generations, TV stations