Tom Birch looks at the new ratings battle
When it comes to the radio ratings business, Tom Birch knows what he’s talking about. He founded Birch Radio, sold it to VNU (now...
Indecency: Setting A ‘Fleeting’ Precedence
The interest in the FCC's indecency enforcement and the Supreme Court's taking of the "Golden Globes" case remains a topic of heavy of speculation....
Indecency and The Supreme Court
We recently talked about what we can say on the air. You probably think the FCC has not been very helpful in guiding broadcasters. Well, that seems to be
The Internet Radio Association
Last week the Interactive Advertising Bureau (IAB) announced several major initiatives designed to standardize many elements of working with interactive ad campaigns and publishers. The initiatives encompass everything from
It’s The Great Depression Charlie Brown!
Put on a happy face! Not so easy when we see the government bailing out American industry, Wall Street making wild swings, jobs being...
Local Internet Radio is the New FM!
I believe Local Internet Radio is the future. XM, Sirius and even the vaulted HD-Radio are toast. HD-AM doesn’t work and who wants to spend premium money
What cookies can teach us about news branding
If you examine the great brands of the world you'll notice something funny about them. Feeling them is easy, but describing them in words...
The Measure of Success…starts with the smallest decisions and tasks
I proceeded to share a story about a client that needed more than just getting the order and producing the copy
The ‘Community of Communities’
Nexstar’s eMedia strategy is not to be ‘all things to all people’, it’s more about reaching an audience with relevant / fresh content; applicable...
Internet radio – a bright spot for HD
Last week the Wall Street Journal's Sarah McBride wrote an article questioning the future of HD Radio. While the tone of the article is not very optimistic for HD
Christmas dollars
Here is one that may help generate a few bucks during the Christmas season. Each day-have the “Merchant of the day-business of the day”
Navigating through tough times
The global financial mess we now find ourselves in is about as bad as anything I’ve seen in 25 years of financing broadcasters. Many of us remember
iPhone and Internet Radio
According to the iPhone apps store, 3 mobile streaming music applications rank in the top ten free music apps. This is great news for Internet radio! iPhone is the first widespread
Utilizing Sound Effects
A lot of pressure is placed on narrators to voiceover the best possible radio advertisement. There is one important aspect of advertisements, however, that has nothing to do with the narrators
Let’s Grow Up and Eat at the Big Table
I used to have a sales manager who mixed metaphors. One day he announced to our staff, “We’re fighting tooth and nail over bones.” ...