Primer on Media Mixing
I’d like to dispel the notion that traditional media and social media do not mix well together. There’s a widely-held fear of giving the general public access to station personnel (even though it’s the job
Are Pre-roll Ads Killing your News Web Site?
When new technology comes on the scene, the new products often look and act like the old ones. For example, the first cars had the same form as horse-drawn
Optimization, Integration, and Procrastination
Three things seem to be prevalent in the world of traditional media as they map-out their new media strategies: Optimization, Integration, and Procrastination. If I had to assign
On the Spot – If it doesn’t Sell it Doesn’t Matter
Having just returned from the South African Radio Forum I have discovered again that we in the States are not alone…especially when it comes...
A new media world
Most people don't mind ad-supported business models for their digital content offerings, according to a new study by IBM's Center for Business Value. In...
Interep’s Local Focus Radio is recharged and reunited with Focus 360!!
We know that there is a tremendous opportunity for a Sales Organization to both sell and to market local radio to national advertisers and agencies. The Local Focus Radio Team, re-united with its
What the users say:
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...
Surviving (and Maybe Thriving) in a Downturn
On the night of November 20th I pulled out the mattress on the sofabed in my living room so my business partners could get...
When the Going Gets Tough, Toughen Up Your Collections Efforts
No advertiser wants to cut back on advertising, especially when there are fewer customers walking through the door. These tougher times may give media...
PSA challenge for radio, TV and cable insertion
It has occurred to me that as the huge inventory of our various media go unsold day after day after we have a unique opportunity to help the less fortunate besides helping non profits
HD Radio: The latest developments
How Serialization Benefits Radio Broadcasters
By Tom Rucktenwald and Hugo Latapie of NDS Americas
Platform operators in satellite and cable TV have successfully used serialization for...
Teasing Actionable Components in "How to" Stories
Good actionable information is a big part of most newscasts. Health and consumer stories are usually packed with specific
Keep their numbers handy; Holidays advice
An idea… in the studio, control room, whatever it’s called at your facility, there should be a list of all clients and their phone...
Tom Birch looks at the new ratings battle
When it comes to the radio ratings business, Tom Birch knows what he’s talking about. He founded Birch Radio, sold it to VNU (now...
Indecency: Setting A ‘Fleeting’ Precedence
The interest in the FCC's indecency enforcement and the Supreme Court's taking of the "Golden Globes" case remains a topic of heavy of speculation....