It has occurred to me that as the huge inventory of our various media go unsold day after day after we have a unique opportunity to help the less fortunate besides helping non profits get thru a tough stretch.
I challenge all the PDs, GMs etc to be aggressive in their PSA outreach. Treat a non profit as an AAA client, create a great sounding or looking radio or TV spot and give it a very solid airing.
The non profits we help keep afloat helps US all.
Here at CANNY Inc. we produce non profits an expensive PSAs that we air very heavily. We either pro bono production or charge 25% of rate card. We have done non profit fairs, community barbecues, library reading events, etc.
The feedback we get is huge and the goodwill cannot be counted. Why bonus only commercial clients and only run the MARQUEE non profits like United Way? What about the church supper, the Boy Scout wreath sales or the Hospital’s Annual Recognition dinner etc.? – get creative.
Even a modest effort can not hurt and it will make everyone at your facility feel a whole lot better and proud of where they toll away each day.
Two videos and a video link as examples are below.
Here’s a third – http://video.google.com/videoplay?docid=6840874709483048492&hl=en
Have a Happy & Thankful Holiday!!!
–Dan Viles, CEO, Cable Ad Net New York (CANNY Inc.)
