Survival of Internet Depends on Digital TV
For broadcast television stations, it is a tough time to be out there hitting the pavement trying to bring in new advertisers. There are a lot of changes going on in our industry and it is tough to look
Get Honest About your News Demos
If you ask a typical newsroom staffer the target age of their news viewer, most will tell you they're after 18-54 year old viewers. The truth is you just can't create a show
We Need A Hero
Why is the commercial radio industry in this country always in so much turmoil? Why is it always drowning in so much indecision, and suffering so much self-doubt? Why do we always
Economy affecting niche papers
The financial crisis seems to be hitting just about every sector of the United States economy, but some sectors are getting hit a lot harder than others, and as we are
Business opportunity for auto dealers: Service
While satisfaction was higher with independent mechanics, some new car dealerships scored much higher than others.
Local Insurance Agencies Need Your Help
What local direct decision makers need most are long-term big ideas that convert consumers into loyal customers without having to compromise the client’s price
Study: Streaming Nets Longer Listening
Jacobs Media has released an updated survey of the way listeners to rock radio formats use media and technology, Tech Survey V 2009
FCC Proposes Expanded Ownership Reporting
The FCC has released the text of its Report and Order that will change the timing of biennial ownership reporting and expand the scope...
Bob Pittman on radio and on radio/TV station values
RBR/TVBR Exclusive Part 4 - In our exclusive interview, Bob Pittman talked mostly about television, but we also got him to go back to the medium where his
Radio’s Silver Lining
Note: The following is from a keynote address at an international gathering of broadcasters in Toronto.EVERY DARK CLOUD HAS A SILVER LININGThese are challenging...
Want To Get In On $7.2 Billion Of Stimulus Money?
For several years broadcasters have been advised that streaming is becoming a necessity. The Internet is rapidly becoming a major, if not the preferred
Teases that Blatantly Withhold Information
Count the number of works in the answer to your promise. For example, "Will it rain? We'll tell you tonight." The answer to this is either yes or no.
The Big Fat Lie
A while ago we talked about some problem product areas for advertising, like tobacco. That’s a product area that’s specifically covered by statute. There are other product areas that are
The Three-Minute Drill
You are meeting with the owner of a chain of regional convenience stores. It’s going well until you reach the final bullet point of your presentation, your station’s Website. Interactive was
How to Increase your online revenue
Traditional media is being challenged in ways, and to a degree, unprecedented in history. The primary impetus behind this challenge can be