The News Brand Lifecycle
What are the top brands in the world? Here are Interbrand's top picks and the dollar value they put on these strategically positioned brands:
Necessity is the Mother of Re-Invention
Ever hear the expression “The only person who likes change is a wet baby?” Well like it or not, we’re in the full throws of major change. First, it was consolidation, then the technological shift… now the “rightsizing” and globalization
Fewer hotel guests want a newspaper
Even when the price is zero, fewer and fewer people are bothering to pick up a newspaper. Marriott International says guest demand for newspaper
Listen to your customers… you just might learn something
Our industry invests millions of dollars in research to properly “image” the on-air product. Yet we spend nothing internally
Is it the bottom yet for broadcasting stocks?
At the very least, the deterioration of radio and television stocks slowed its pace in Q1. But it appears to be too soon to declare with any certainty that
Using Pay-Per-Click Advertising to Promote your Newscast
Pay-per-click keyword advertising is one of the hottest advertising opportunities going these days. These text ads show up on
Consumers Are the Answer, Not the Problem
Consumers are a real problem for marketers. They’re fickle and changeable and, in many cases, not the least bit interested in what the marketer has to say. They don’t attend to
Two New Studies Show Internet Radio Listening is Growing
Newly released studies by American Media Services and Edison Media Research both indicate a growing Internet Radio audience. Last week Edison Media released a few facts from its
Media Allocation in a Consumer-Controlled Marketplace
In other words, it’s about how audiences use media forms, how many they use, in what combinations, at what times of day, and so on. And, it’s not about small groups — it’s not about
Customer-Controlled Media Era Requires Changes
By customer-controlled, we simply mean the traditional era of dominant media systems — one in which media organizations accumulated audiences based on
There’s more to value than cash
It doesn’t take a PhD in economics to see that times are tough all around. In fact, broadcasters know more about it than just about any segment of the economy
The Golden Rule of Selling
Most sales people don’t set out to purposely annoy customers. Most of the time they are simply doing what they were taught or what they were told, but the end result is the same.
Music Download Sales and Streaming Online Increasing
A new report shows that purchases of online digital music downloads increased by 29 percent since last year and now account for 33 percent of all music
Using Client Testimonials to Sell the Power of Radio
It's not uncommon for retail and service businesses to build advertising campaigns around testimonials from satisfied customers. Many advertising
Don’t Allow Fear of Losing a Sale to Compel You to Loosen Your Credit...
With many of us focused on optimizing every chance to book revenues, It’s good to be reminded about not abandoning sound credit polices