Digital Commencement
Today, we are nearing an auspicious occasion in all of our lives. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas
Pandora Creates High Profile Sponsorship for Brita
Always the innovator, Pandora launched a new ad product last week that gave listeners a first listen to the new Dave
The Next Generation of News Branding
For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s. There are more than 500
Radio’s Worst Enemy
Now that GM has filed for Bankruptcy, it got me thinking about the state of radio. How much different is GM from Radio as an industry? Not much. GM became its’ own worst enemy
What Twitter can teach us about broadcasting
This week Advertising Age magazine published a list of the 25 media people you should follow on Twitter. Their first pick was Pete Cashmore,...
Bringing more value to advertisers through creative partnerships
Even though the current economic slowdown is like no challenge seen by the advertising industry over the 15 years
Jeff Liberman on taking Indie 103.1 online
Earlier this year Entravision Communications introduced its new Spanish-language “El Gato” format to the LA market on KDLD/KDLE 103.1 FM—replacing
Maintaining News Quality Standards with Citizen Journalism
Nearly every television news department has begun soliciting and accepting on-the-scene video inputs from viewers. Most of the time it is
Why We Can’t Cost-Cut Our Way to the Industry’s Future
Attendees at the recent Annual Conference for MFM, its BCCA subsidiary and members of INFE – Interactive & Newsmedia Finance
Consumers notice when businesses don’t advertise
If you have former advertisers who think they can weather the recession by not advertising, then return to business as usual when the economy improves – they are
Taking advantage of a vacation
Everybody is ready for a vacation, right? They are actually believed to improve productivity – everybody needs a chance to recharge their batteries, something best
P.E.O.P.L.E. Principles
It seems many people in the industry are suffering from “White-Knuckle Syndrome.” Budgets are being cut, employees are being laid off, 401K contributions are being halted
Understanding The Podcast Audience
One in four Americans have downloaded and watched or listened to an audio or video podcast, according to a new study presented online last...
Monetizing Online Video – Broadcasting's Big Problem
"If you don't measure something, you can't change it." -Mitt RomneyA few weeks ago traditional media scored yet another big online video win. Disney...
Jim Pastor on ESPNChicago.com
ESPN launched ESPNChicago.com last month, a site devoted to the Chicago sports scene. The site features a daily Chicago version of “Sportscenter,”