Will consumer’s auto motives lead to sales?
As we reported earlier this week in RBR/TVBR, the bill known as Consumer Assistance to Recycle and Save (CARS), and even better known as
Ask for the Pony
It breaks my heart to see broadcast sellers toiling away day after day chasing and servicing little piddly accounts when they could easily be asking for and getting real money.
Revenue Management Systems’ latest advancements
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...
Why would iPhone have an FM Radio?
A couple of weeks ago there was lots of industry buzz about Microsoft’s Zune adding HD Radio technology. Broadcasters, ever optimistic about HD
A solution for the Radio-Mercury Awards
Don't know how many of your readers submitted ads to this year's Mercury awards, but those who did were undoubtedly as disappointed as I...
$2,500+ for Thirty Seconds: “Don’t Tax That Dial!”
The NAB recently announced a contest, open to all over-the-air U.S. broadcast radio stations, to create a thirty-second political spot encouraging defeat of
Digital Commencement
Today, we are nearing an auspicious occasion in all of our lives. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas
Pandora Creates High Profile Sponsorship for Brita
Always the innovator, Pandora launched a new ad product last week that gave listeners a first listen to the new Dave
The Next Generation of News Branding
For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s. There are more than 500
Radio’s Worst Enemy
Now that GM has filed for Bankruptcy, it got me thinking about the state of radio. How much different is GM from Radio as an industry? Not much. GM became its’ own worst enemy
What Twitter can teach us about broadcasting
This week Advertising Age magazine published a list of the 25 media people you should follow on Twitter. Their first pick was Pete Cashmore,...
Bringing more value to advertisers through creative partnerships
Even though the current economic slowdown is like no challenge seen by the advertising industry over the 15 years
Jeff Liberman on taking Indie 103.1 online
Earlier this year Entravision Communications introduced its new Spanish-language “El Gato” format to the LA market on KDLD/KDLE 103.1 FM—replacing
Maintaining News Quality Standards with Citizen Journalism
Nearly every television news department has begun soliciting and accepting on-the-scene video inputs from viewers. Most of the time it is
Why We Can’t Cost-Cut Our Way to the Industry’s Future
Attendees at the recent Annual Conference for MFM, its BCCA subsidiary and members of INFE – Interactive & Newsmedia Finance