Teases that Blatantly Withhold Information
Count the number of works in the answer to your promise. For example, "Will it rain? We'll tell you tonight." The answer to this is either yes or no.
The Big Fat Lie
A while ago we talked about some problem product areas for advertising, like tobacco. That’s a product area that’s specifically covered by statute. There are other product areas that are
The Three-Minute Drill
You are meeting with the owner of a chain of regional convenience stores. It’s going well until you reach the final bullet point of your presentation, your station’s Website. Interactive was
How to Increase your online revenue
Traditional media is being challenged in ways, and to a degree, unprecedented in history. The primary impetus behind this challenge can be
Clearing a Passage through Today’s “Frozen” Economy
We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving
Broadcasters Must Expand Online Audio Platforms
The recently released Infinite Dial 2009 Study by Arbitron and Edison Research offered insight into what listeners are looking for when they listen to...
TV: The Medium of Choice in a Recession?
Having so many media options can be especially vexing in such an uncertain economy like the one we face today.
More small-market sales tips
There was a 100% winner turn in, plus thanks to a really well-produced spot (no brag just fact) by yours truly great response-locally-and from some distance to the campaign.
Pittman on the differing roles of broadcast and Internet
RBR/TVBR Exclusive
Part 3 (note Part 1 & 2 below)
He started out in broadcasting, made a fortune as an Internet pioneer and is now an...
Local Web Dollars – Getting Radio’s Unfair Share
The good news - 73% of North American radio stations have not committed themselves to bad web practices that do not and will not generate significant revenue.
The TV News Love Affair with Hard Sell Marketing
What is the characteristic of a great marketing campaign? It will achieve two goals - one for the head and one for the heart. But these two goals can be
The Real Reason Advertisers Are Abandoning Newspaper?
According to James, the reason newspapers across the country are folding faster than a bad poker hand is not the national economy.
Are consumers downshifting for good?
Two studies came out this past week in bang-bang succession. They go beyond the observation that consumers are cutting back on expenditures in the face
Pittman says broadband won’t replace broadcasting
RBR/TVBR Exclusive Part 2 - Our previous report noted that “The Father of MTV” and former AOL Time Warner COO Bob Pittman is bullish on broadcasting
Supreme Court Upholds "Fleeting Indecency" Ban
In a 5-4 decision the Supreme Court has upheld the FCC’s order against Fox Television for having broadcast two