Part 2: Traffic & Revenue Mgmt Systems: Working with automation systems
RBR-TVBR looks at how the systems work with automation and voice tracking to ensure that all commercials spots are aired each hour.
Part 1: Traffic & Revenue Mgmt Systems: Separate streaming entry and SOX compliance
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Fueling digital out-of-home's momentum with analytics
Would you consider purchasing a new car without using third-party research to inform your decision? Most likely there are
Marketing without words: the power of emotional attachment branding
Most brands are easy to describe. Lexus is about opulence. Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at...
Finding common ground between your sales and credit departments
The Financial Manager's Perspective: With recent economic woes increasing the pressure to process new advertiser accounts, there
6th Annual RBR-TVBR Financial Roundtable (video)
From our May, 2011 Manager's Business Report (MBR): The world of broadcast financing is changing rapidly as M&A activity is finally picking up in...
Cashing in on consumers with television
When looking at television data, sports programming again does very well. However, television programming tends to flatten out the demographics
Never lose a listener
Since radio isn't just "radio" anymore and we're working with PPM and audiences want their entertainment, news, information - their "radio" on many platforms...
Why advertising "doesn’t work" — marketing problems
Some businesses should never spend money on advertising, but unfortunately they usually don’t know it. So, they do it anyway. In many cases, advertising...
Lessons from Joplin…and Tuscaloosa…and…
As I write this, the seven stations in Zimmer Radio
Get the most out of email marketing
Even with the hype of social media and other online vehicles, email is the still the best push marketing tool for reaching your audiences. ...
RBR-TVBR analysis: Let the FCC regulate retransmission
MVPDs are dead set on getting what they think will be a helping hand from the government when it comes to negotiating a fair price to retransmit
Cashing in on consumers with radio
Three formats completely dominate the results on the high end
How to do smarter searches in Google
If you are like most people, Google.com is your constant companion in the search for relevant information. Surprisingly, most people have
Radio: Creative answers never tried
I received an email comment from a DOS at a medium market radio station in response to a recent RBR article (Ten Realities For...