Secrets from the creative side
Here are five points I presented at the Business School at the University of Richmond awhile back to help Business students understand some factors they may not have learned in class
The Frightening Brand – How Luxury Products Intimidate You Into Loving Them
In the traditional world of consumer branding, simplicity is the essence of this kind of marketing, but luxury brands take the exact
A New Digital Strategy for Radio: Is Revenue Sharing for Me?
The short answer is
Details on the Travelers Information Service
Did you ever wonder about those little radio stations along the parkway that offer you traffic tips, or the ones that tell you where...
Escaping Reality – Building Brands on a Fantasy
American Express has a secret club that you and I will never experience. Sure, you may have an American Express Gold, or even Platinum...
Brand with promo items that fuel your tribe
Promotional items are a great way to keep your station call letters or company name brand in the mind of your audience and customers...
Traffic and Rev Mgmt Systems: Part 3: Using the systems remotely
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for vendors in the...
Traffic and Rev Mgmt Systems: Part 2: How Mac-compatible are they?
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Revision of Radio Allotment and Assignment Policies and Procedures
The FCC has substantially revised the policies and procedures by which it chooses among mutually-exclusive applications for new and major modifications to AM stations
Traffic and Rev Mgmt Systems: Part 1: Handling mobile and web ads
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the space...
A new digital strategy for radio: Revenue sharing’s keys for success
If you have a Revenue Sharing program going now or are thinking of starting one (which you should), here are a few keys to...
Insights from Borrell Associates on Seizing Digital Media Opportunities
The Financial Manager
The Ten Commandments of Social Media Marketing
1) Thou Shalt Socialize, not Advertise. Social networking sites are places dedicated to making friends and socializing. People who blatantly sell
Top 10 Online Revenue Challenges of Radio-TV today and going forward
Hard to believe, but in the broadcast space are still operating its digital business like it did in 1999: build content, get traffic, then sell ad units around that traffic
Sick in the Caribbean?
Debra worked as a News Anchor/Reporter for a local television station. In early September, she submitted her vacation request in writing to Jim