Radio keeps consumers occupied
What you do for a living has a relationship with what types of radio programming you gravitate to -- here's a look at radio favorites by occupation.
What’s wrong with selling what we’ve got right now?
“I can feel guilty about the past, apprehensive about the future, but only in the present moment can I act. The ability to be...
Marketing best practices: The man-on-the-street testimonial ad
I was in the mood for an indulgent afternoon at the movies, and I did my homework. I carefully read all the reviews on...
Cigarette and tobacco advertising redux
I’ve written about cigarette advertising before, but for some reason the issue has been popping up quite a bit recently. In fact, I’ve had...
Artists vs. graphic designers: Make sure you get the right fit
When you’re choosing someone to do artwork for your branding, logo, or advertising campaign, keep in mind the type of person that you should...
How to maximize sales effectiveness and efficiency with clients (video)
Create hard-hitting commercials that get consumer
Revenue sharing: A digital strategy for radio that actually makes money! (audio)
From our May, 2011 Manager's Business Report (MBR): Every Radio station today is looking for a digital strategy that actually makes them money. Here...
Marketing Best Practices: The Expert Testimonial Ad
In the clutter of today's ad environment, advertisers must yell louder than ever to be noticed, and simply grabbing attention is often the sole...
Small broadcaster was big winner in Q1
The smallest publicly traded broadcasting company of all led the way in Q1 of 2011. The stock price of Debut Broadcasting, which trades over...
Remnant ad networks can be a deadly revenue stream for local media (video)
From our first edition of Manager’s Business Report (MBR): It’s understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability...
Hiring, the vibe of the creative space and buzzwords
The art of hiring a creative team seems to be a lost one in most media. Obviously one of the big questions is “how...
Best practices for creating testimonial ads
It was one of the most daring and controversial ad campaigns of the past few decades - the Dominos "our pizza stinks" campaign. After...
Bubba directs his love to Internet radio (video)
RBR-TVBR talked with Bubba in 2011 and it seems he not only is on the right track as others have followed this year like Clear Channel and Cumulus joining at the iHeart hip. Bubba knows the internet - view the video and learn. Bubba is Right On!
Ten realities for radio
When it comes to digital strategies, traditional media has been slow to embrace the opportunity...radio lags farthest behind in adapting a coherent digital strategy and
Four ways to make social technologies relevant to your business
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations. If you want to be...