Take steps to avoid a "brain drain"
According to Ann Carlsen, founder and CEO of executive search and consulting firm Carlsen Resources, the rumble of employee restlessness is going
Why 100% Commission is Killing Radio–Part III
A new approach: The approach is like that of the New England Patriots; they concluded it is the franchise, the massive machine that earns the
The Fanatical Brand – Letting Customers Tell Your Story
Once in a while you see an ad that really moves you. It manages to shake off the feature-obsessed blather of the typical advertising noise and speaks to an emotion deep inside
Why 100% commission is killing radio–Part II
Change: What’s stopping us? We have been successful with our current model for decades the thinking goes – so why should we change now...
Why 100% Commission is Killing Radio
100% commission is killing radio. Now, before you get all in a huff saying this guy doesn’t know what he’s talking about: I’ve been...
Radio keeps consumers occupied
What you do for a living has a relationship with what types of radio programming you gravitate to -- here's a look at radio favorites by occupation.
What’s wrong with selling what we’ve got right now?
“I can feel guilty about the past, apprehensive about the future, but only in the present moment can I act. The ability to be...
Marketing best practices: The man-on-the-street testimonial ad
I was in the mood for an indulgent afternoon at the movies, and I did my homework. I carefully read all the reviews on...
Cigarette and tobacco advertising redux
I’ve written about cigarette advertising before, but for some reason the issue has been popping up quite a bit recently. In fact, I’ve had...
Artists vs. graphic designers: Make sure you get the right fit
When you’re choosing someone to do artwork for your branding, logo, or advertising campaign, keep in mind the type of person that you should...
How to maximize sales effectiveness and efficiency with clients (video)
Create hard-hitting commercials that get consumer
Revenue sharing: A digital strategy for radio that actually makes money! (audio)
From our May, 2011 Manager's Business Report (MBR): Every Radio station today is looking for a digital strategy that actually makes them money. Here...
Marketing Best Practices: The Expert Testimonial Ad
In the clutter of today's ad environment, advertisers must yell louder than ever to be noticed, and simply grabbing attention is often the sole...
Small broadcaster was big winner in Q1
The smallest publicly traded broadcasting company of all led the way in Q1 of 2011. The stock price of Debut Broadcasting, which trades over...
Remnant ad networks can be a deadly revenue stream for local media (video)
From our first edition of Manager’s Business Report (MBR): It’s understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability...