Increasing ratings and revenue: Should you focus on promotion or programming? – Part 3
Discipline is paramount in programming radio stations. Lack of discipline can
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 2
Promotion (Television Advertising) the impact of large scale television advertising on
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1
One thing the PPM ratings method has shown is how large the cumulative audiences
Broadcast Websites: A Non-Profit Hobby? (video)
Broadcasters still haven
A license to market your station
An item that is one of the cheapest vehicles (pun intended!) of advertising is a custom license plate, yet the majority of companies are...
The set top box CHEAT SHEET
Close-up look: It
How radio format fans use television
People who watch a certain type of program also tend to tune into certain types of radio content. Take a look.
Emotional marketing best practices: Building brands for widely diverse audiences
Many people judge the power of a brand by its ability to generate breakthrough creative, but the brands that impressed me most are those...
Of course you don’t take PI advertising, but you should!
Back when I was a brand new radio sales rep, I remember a sales manager telling me that if a prospect even mentioned the...
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Part 2: Traffic & Revenue Mgmt Systems: Working with automation systems
RBR-TVBR looks at how the systems work with automation and voice tracking to ensure that all commercials spots are aired each hour.
Part 1: Traffic & Revenue Mgmt Systems: Separate streaming entry and SOX compliance
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Fueling digital out-of-home's momentum with analytics
Would you consider purchasing a new car without using third-party research to inform your decision? Most likely there are
Marketing without words: the power of emotional attachment branding
Most brands are easy to describe. Lexus is about opulence. Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at...
Finding common ground between your sales and credit departments
The Financial Manager's Perspective: With recent economic woes increasing the pressure to process new advertiser accounts, there