The set top box CHEAT SHEET
Close-up look: It
How radio format fans use television
People who watch a certain type of program also tend to tune into certain types of radio content. Take a look.
Emotional marketing best practices: Building brands for widely diverse audiences
Many people judge the power of a brand by its ability to generate breakthrough creative, but the brands that impressed me most are those...
Of course you don’t take PI advertising, but you should!
Back when I was a brand new radio sales rep, I remember a sales manager telling me that if a prospect even mentioned the...
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Part 2: Traffic & Revenue Mgmt Systems: Working with automation systems
RBR-TVBR looks at how the systems work with automation and voice tracking to ensure that all commercials spots are aired each hour.
Part 1: Traffic & Revenue Mgmt Systems: Separate streaming entry and SOX compliance
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Fueling digital out-of-home's momentum with analytics
Would you consider purchasing a new car without using third-party research to inform your decision? Most likely there are
Marketing without words: the power of emotional attachment branding
Most brands are easy to describe. Lexus is about opulence. Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at...
Finding common ground between your sales and credit departments
The Financial Manager's Perspective: With recent economic woes increasing the pressure to process new advertiser accounts, there
6th Annual RBR-TVBR Financial Roundtable (video)
From our May, 2011 Manager's Business Report (MBR): The world of broadcast financing is changing rapidly as M&A activity is finally picking up in...
Cashing in on consumers with television
When looking at television data, sports programming again does very well. However, television programming tends to flatten out the demographics
Never lose a listener
Since radio isn't just "radio" anymore and we're working with PPM and audiences want their entertainment, news, information - their "radio" on many platforms...
Why advertising "doesn’t work" — marketing problems
Some businesses should never spend money on advertising, but unfortunately they usually don’t know it. So, they do it anyway. In many cases, advertising...
Lessons from Joplin…and Tuscaloosa…and…
As I write this, the seven stations in Zimmer Radio