Wild ride for Pandora Media investors
RBR-TVBR Analysis: Pandora Media sold its IPO in mid-June at $16 per share and as the month came to a close the price was up decently to $18.91. In between, though, trading was extremely volatile. Pandora has exactly two Wall Street analysts officially covering its stock. (It will be late July before
The Digital Newsroom: Part 1
Every work station in the WTOP Newsroom, there are two computer monitors (some have three). Many of the surviving newsrooms that live inside radio stations, is not a
Getting appointments with decision makers (video)
Once you identify the problem then you can think about businesses in product/service categories that could easily solve those problems. Then you formulate a creative strategy that goes right to the hearts of the people having the problems.
Magazine scene: What radio consumers are reading
Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.
Cable advertising’s plan for the future
Dynamic Ad Targeting is the future of the cable business. The New Technology is being Defined Right Now. The cable industry predicts it will increase CPM
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 3
Discipline is paramount in programming radio stations. Lack of discipline can
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 2
Promotion (Television Advertising) the impact of large scale television advertising on
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1
One thing the PPM ratings method has shown is how large the cumulative audiences
Broadcast Websites: A Non-Profit Hobby? (video)
Broadcasters still haven
A license to market your station
An item that is one of the cheapest vehicles (pun intended!) of advertising is a custom license plate, yet the majority of companies are...
How radio format fans use television
People who watch a certain type of program also tend to tune into certain types of radio content. Take a look.
The set top box CHEAT SHEET
Close-up look: It
Emotional marketing best practices: Building brands for widely diverse audiences
Many people judge the power of a brand by its ability to generate breakthrough creative, but the brands that impressed me most are those...
Of course you don’t take PI advertising, but you should!
Back when I was a brand new radio sales rep, I remember a sales manager telling me that if a prospect even mentioned the...
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...