Domination marketing – How advertising sells with intimidation
"The one who loves the least, controls the relationship."
-Dr. Robert Anthony, self-help author
He is the perfect dream husband for women everywhere. No,...
EEO self-assessment
The U.S. broadcasting industry is now into the next FCC license renewal cycle. Radio began the cycle last June, and television will start next...
Marketing mistakes – Buying into the lies that customers tell themselves
"We must select the illusion which appeals to our temperament and embrace it with passion, if we want to be happy." -Cyril Connolly, British...
Calculating ad rates for candidates requires a series of careful considerations
The Financial Manager
"Content is King" and other conversation enders
As is typical modern day American media thinking, buzz words have often replaced action. I call them "conversation enders" because they are generally
Planning for back to school opportunities
Shopping list of grade-schoolers is very different from that of college students.. to help the media's advertising prospects RBR-TVBR examines who is buying, and what they
School daze: Consumers must spend in a sluggish economy
The back to school season is one of the prime opportunities for retailers to bring in cash during the year, and it is already...
Strengths and weaknesses of competitive media-Yellow Pages and cable TV
Broadcast salespeople have always fight other media for budget share. Focus on the strengths and weaknesses of two competitive advertising mediums, the Yellow Pages and Cable TV
The broadcast traffic system of tomorrow: end-to-end ad execution
To stay competitive in the new market place, you must build (or partner with) a Traffic team that is forward-thinking
Radio and the digital world: How consumers are connected
You do not need us to tell you how important new media is these days, led first and foremost by the internet.
Football's return is good news for broadcast promotions
The new collective bargaining agreement (CBA) between NFL owners and the Players Association will enable the 2011-2012 regular season to begin on schedule this...
Major Advertisers to TV Ad Agencies: You are a Fossil
In article one and article two, I laid out eleven trends motivating the cable TV ad business. Here are seven more: Dynamic ad targeting...
Big thinking in small markets
Just because you work in a small market doesn
Foul consumer mood already bringing the Grinch to mind
Unemployment remains consistently high. US soldiers are in harm’s way overseas. Prices of must-have items like food and gasoline are high. The housing market...