Generation Y wields big influence on fast food sales
Gen Y, made up of consumers in the 16-24 age bracket, make it difficult for any one restaurant to generate broad appeal. Here are QSR rankings:
The secrets of core-values marketing
"All things being equal, people will buy from their friends. All things being not so equal, people will STILL buy from their friends."
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Don't forget me when you're gone
As well as being a lyric from the soundtrack to that 80’s classic movie The Breakfast Club, the title to this post is also...
Sustainability in Traffic
Being green and the impact on the environment is getting a lot of attention. How environmentally friendly are your processes? Are they configured to...
Do "traditional" media companies scare away potential employees? (video)
One reason the best and brightest are drawn to the new generation of Media companies is self inflicted.
Domination marketing – How advertising sells with intimidation
"The one who loves the least, controls the relationship."
-Dr. Robert Anthony, self-help author
He is the perfect dream husband for women everywhere. No,...
EEO self-assessment
The U.S. broadcasting industry is now into the next FCC license renewal cycle. Radio began the cycle last June, and television will start next...
Marketing mistakes – Buying into the lies that customers tell themselves
"We must select the illusion which appeals to our temperament and embrace it with passion, if we want to be happy." -Cyril Connolly, British...
Calculating ad rates for candidates requires a series of careful considerations
The Financial Manager
"Content is King" and other conversation enders
As is typical modern day American media thinking, buzz words have often replaced action. I call them "conversation enders" because they are generally
Planning for back to school opportunities
Shopping list of grade-schoolers is very different from that of college students.. to help the media's advertising prospects RBR-TVBR examines who is buying, and what they
School daze: Consumers must spend in a sluggish economy
The back to school season is one of the prime opportunities for retailers to bring in cash during the year, and it is already...
Strengths and weaknesses of competitive media-Yellow Pages and cable TV
Broadcast salespeople have always fight other media for budget share. Focus on the strengths and weaknesses of two competitive advertising mediums, the Yellow Pages and Cable TV
The broadcast traffic system of tomorrow: end-to-end ad execution
To stay competitive in the new market place, you must build (or partner with) a Traffic team that is forward-thinking