Planning for back to school opportunities
Shopping list of grade-schoolers is very different from that of college students.. to help the media's advertising prospects RBR-TVBR examines who is buying, and what they
School daze: Consumers must spend in a sluggish economy
The back to school season is one of the prime opportunities for retailers to bring in cash during the year, and it is already...
Strengths and weaknesses of competitive media-Yellow Pages and cable TV
Broadcast salespeople have always fight other media for budget share. Focus on the strengths and weaknesses of two competitive advertising mediums, the Yellow Pages and Cable TV
The broadcast traffic system of tomorrow: end-to-end ad execution
To stay competitive in the new market place, you must build (or partner with) a Traffic team that is forward-thinking
Radio and the digital world: How consumers are connected
You do not need us to tell you how important new media is these days, led first and foremost by the internet.
Football's return is good news for broadcast promotions
The new collective bargaining agreement (CBA) between NFL owners and the Players Association will enable the 2011-2012 regular season to begin on schedule this...
Major Advertisers to TV Ad Agencies: You are a Fossil
In article one and article two, I laid out eleven trends motivating the cable TV ad business. Here are seven more: Dynamic ad targeting...
Big thinking in small markets
Just because you work in a small market doesn
Foul consumer mood already bringing the Grinch to mind
Unemployment remains consistently high. US soldiers are in harm’s way overseas. Prices of must-have items like food and gasoline are high. The housing market...
Taking advantage of media fragmentation in product marketing
According to the National Cable Television Association, television media fragmentation started with the enactment of the 1984 Cable Act. Cable networks grew
Radio – Mercury musings
Each year since 2004 I've retained copies of my best radio work from the previous year, with a view toward entering them in radio's premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15
Buzz Brands (video)
For local broadcasters, the digital revenue opportunity is a very compelling proposition. Note that broadcast station website revenue was up 14% in 2010 to a record high
Stocks cooled in Q2 as recovery expectations wavered
RBR-TVBR Exclusive:
No one is saying that the US economy isn’t getting better, but it isn’t recovering as quickly or as strongly as many analysts...
Magazine scene: What television consumers are reading
You can tell a lot about the people who watch you programming by seeing what magazines they read.