Perils of "Groupon" style revenue sharing programs for radio
As demonstrated in Part 1 of this article, there is substantial money to be made for stations with a Radio Revenue Sharing Program. But...
When to ask for the order
Closing is simply the art of using subtle methods to look for buying signals (interest or lack of interest in your proposal), draw out any and all objections and leave with an order. Here are some closing techniques
Groupon is making billions…so why aren’t you getting any?
“Groupon” sales are estimated in the billions of dollars and do you know where is that money coming from? It’s coming from local advertisers. ...
Inflate your brand awareness
Consumers are so busy rushing from one place to another to the extent that it’s is more and more difficult to stand out as...
Voice recognition? Not there quite yet for most
In our latest Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) asked radio and television traffic personnel nationwide...
Generation Y wields big influence on fast food sales
Gen Y, made up of consumers in the 16-24 age bracket, make it difficult for any one restaurant to generate broad appeal. Here are QSR rankings:
The secrets of core-values marketing
"All things being equal, people will buy from their friends. All things being not so equal, people will STILL buy from their friends."
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Don't forget me when you're gone
As well as being a lyric from the soundtrack to that 80’s classic movie The Breakfast Club, the title to this post is also...
Sustainability in Traffic
Being green and the impact on the environment is getting a lot of attention. How environmentally friendly are your processes? Are they configured to...
Do "traditional" media companies scare away potential employees? (video)
One reason the best and brightest are drawn to the new generation of Media companies is self inflicted.
Domination marketing – How advertising sells with intimidation
"The one who loves the least, controls the relationship."
-Dr. Robert Anthony, self-help author
He is the perfect dream husband for women everywhere. No,...
EEO self-assessment
The U.S. broadcasting industry is now into the next FCC license renewal cycle. Radio began the cycle last June, and television will start next...
Marketing mistakes – Buying into the lies that customers tell themselves
"We must select the illusion which appeals to our temperament and embrace it with passion, if we want to be happy." -Cyril Connolly, British...
Calculating ad rates for candidates requires a series of careful considerations
The Financial Manager
"Content is King" and other conversation enders
As is typical modern day American media thinking, buzz words have often replaced action. I call them "conversation enders" because they are generally