Early look at 2012 US Senate races
One of the most exclusive organizations in this nation is the United States Senate. It is generally difficult to get in, particularly for residents...
Will You Pass "The Test" November 9th?
The only true way to find out if something works, or if someone is fulfilling the tasks set for them to do, is to...
How emotional marketing turned the Toyota Prius into a social revolution
San Francisco solar panel installers are reporting a particularly curious behavior - customers asking them to install panels on the wrong side of the...
Making a Groupon-style revenue sharing work for your clients
Groupon is making billions...so why aren’t you?—Part III. Revenue sharing programs for radio stations enjoy remarkable success because of this simple idea: folks love...
Filling up the tank can be a taxing proposition
The cost of doing business and the cost of living can vary widely from one state to another. Some states hit residents hard with...
A look at the latest trends in restructuring media companies
Case in point is Cox Media Group, which has undergone a consolidation of its newspaper and broadcast properties
The hurricane just blew through. You're off the air. Now what do you do?...
There are a lot of things that need to be done, but your first priority is to minimize and contain any infrastructure and storm...
The hurricane just blew through. You're off the air. Now what do...
The hurricane just blew through. You’re off the air. Now what do you do? There are a lot of things that need to be...
How Marketing Helps Us Feel Better about Doing Bad Things
I call it the side-salad delusion. It is the weird thinking that if you simply add a side salad to any meal, that meal...
Class of 2015 moving into the dorms
The annual Beloit College look at the surprising world of freshmen just entering college for the 2011-2012 school year is out, and as always,...
Perils of "Groupon" style revenue sharing programs for radio
As demonstrated in Part 1 of this article, there is substantial money to be made for stations with a Radio Revenue Sharing Program. But...
When to ask for the order
Closing is simply the art of using subtle methods to look for buying signals (interest or lack of interest in your proposal), draw out any and all objections and leave with an order. Here are some closing techniques
Groupon is making billions…so why aren’t you getting any?
“Groupon” sales are estimated in the billions of dollars and do you know where is that money coming from? It’s coming from local advertisers. ...
Inflate your brand awareness
Consumers are so busy rushing from one place to another to the extent that it’s is more and more difficult to stand out as...
Voice recognition? Not there quite yet for most
In our latest Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) asked radio and television traffic personnel nationwide...