A look at the latest trends in restructuring media companies
Case in point is Cox Media Group, which has undergone a consolidation of its newspaper and broadcast properties
The hurricane just blew through. You're off the air. Now what do you do?...
There are a lot of things that need to be done, but your first priority is to minimize and contain any infrastructure and storm...
The hurricane just blew through. You're off the air. Now what do...
The hurricane just blew through. You’re off the air. Now what do you do? There are a lot of things that need to be...
How Marketing Helps Us Feel Better about Doing Bad Things
I call it the side-salad delusion. It is the weird thinking that if you simply add a side salad to any meal, that meal...
Class of 2015 moving into the dorms
The annual Beloit College look at the surprising world of freshmen just entering college for the 2011-2012 school year is out, and as always,...
Perils of "Groupon" style revenue sharing programs for radio
As demonstrated in Part 1 of this article, there is substantial money to be made for stations with a Radio Revenue Sharing Program. But...
When to ask for the order
Closing is simply the art of using subtle methods to look for buying signals (interest or lack of interest in your proposal), draw out any and all objections and leave with an order. Here are some closing techniques
Groupon is making billions…so why aren’t you getting any?
“Groupon” sales are estimated in the billions of dollars and do you know where is that money coming from? It’s coming from local advertisers. ...
Inflate your brand awareness
Consumers are so busy rushing from one place to another to the extent that it’s is more and more difficult to stand out as...
Voice recognition? Not there quite yet for most
In our latest Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) asked radio and television traffic personnel nationwide...
Generation Y wields big influence on fast food sales
Gen Y, made up of consumers in the 16-24 age bracket, make it difficult for any one restaurant to generate broad appeal. Here are QSR rankings:
The secrets of core-values marketing
"All things being equal, people will buy from their friends. All things being not so equal, people will STILL buy from their friends."
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Don't forget me when you're gone
As well as being a lyric from the soundtrack to that 80’s classic movie The Breakfast Club, the title to this post is also...
Sustainability in Traffic
Being green and the impact on the environment is getting a lot of attention. How environmentally friendly are your processes? Are they configured to...
Do "traditional" media companies scare away potential employees? (video)
One reason the best and brightest are drawn to the new generation of Media companies is self inflicted.