Sustainability in Traffic

0

Being green and the impact on the environment is getting a lot of attention. How environmentally friendly are your processes? Are they configured to have the minimum footprint? Are your processes designed to measure this? By taking your commercial log paperless, you save over $100.00 per year per station. And there are benefits beyond cost savings. Time saved printing. Time saved walking the paper log to the air studio. Most importantly, in one email, a pdf version of the log can be emailed to each jock and archived. One thing is for sure, “the log is missing” issue will never happen again.


Continuity Departments use an enormous amount of paper. From email instructions to multiple page agency instructions to scripts to endless revisions, it’s safe to say, Continuity can easily burn though 6 boxes of paper ($300.00) per year. Not to mention, all this paper then has to be manually filed. By using an online paperless system, the entire process can be streamlined between Sales, Continuity and Production. Cost savings. Hours of labor saved in filing.

Many Traffic systems now offer paperless billing options. If not, there are work-arounds. Not only are you saving in paper costs, which might be around $200.00 per year, there is additional savings in postage. If you send out 100 invoices a month, that’s about $500.00 per year.

If Traffic is also doing Digital, this too can rely on heavy paper usage. Making the process paperless will save the department about $200.00 per year. Easier to archive and again, hours of labor saved filing it all.

So that’s approximately $1,300.00 (about the same amount as a 3% raise for a Traffic Manager) that can be saved by going paperless in the Traffic Department. But really, it’s about so much more. It’s a better archiving system. It’s increased productivity. And the real magic in centrally stored digital informations is that once it’s online, it can be accessed and processed from almost anywhere.

You will find by offering incentives (cash/prizes), employees will find and create new ways of working that not only benefit the company, but the employees as well. 

–Cole Croshaw, CEO, etrafficdirector.com
[email protected]