Dynamic Ad Targeting – Cable TV’s Vision of the Future
Dynamic ad targeting is the great hope of the cable TV future. Just as Google delivers custom ads designed to the user
The Digital Newsroom: Part 3
We got to where we are today over time, gradually reinvesting in a pay-as-you-go strategy. We invested in online and the radio newsroom, growing...
Consumer spending, Halloween Next spending bonanza
RBR-TVBR's Exclusive Consumer Retail Research: Back to school is already planned but NRF anticipates a big consumer spend this Halloween. Upper demo consumers spend
The Digital Newsroom: Part 2
One thing has not changed in the digital era: Content is still King. You want to own as much as we can: news, traffic,...
MBR-Ignoring your customers – A case for reckless innovation
Look at some of the most successful marketers of the past few decades and you'll see a list of creative innovators
Wild ride for Pandora Media investors
RBR-TVBR Analysis: Pandora Media sold its IPO in mid-June at $16 per share and as the month came to a close the price was up decently to $18.91. In between, though, trading was extremely volatile. Pandora has exactly two Wall Street analysts officially covering its stock. (It will be late July before
The Digital Newsroom: Part 1
Every work station in the WTOP Newsroom, there are two computer monitors (some have three). Many of the surviving newsrooms that live inside radio stations, is not a
Getting appointments with decision makers (video)
Once you identify the problem then you can think about businesses in product/service categories that could easily solve those problems. Then you formulate a creative strategy that goes right to the hearts of the people having the problems.
Magazine scene: What radio consumers are reading
Is your station's audience more of a People group, or a Time Magazine group? What else do they like? Find out here.
Cable advertising’s plan for the future
Dynamic Ad Targeting is the future of the cable business. The New Technology is being Defined Right Now. The cable industry predicts it will increase CPM
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 3
Discipline is paramount in programming radio stations. Lack of discipline can
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 2
Promotion (Television Advertising) the impact of large scale television advertising on
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1
One thing the PPM ratings method has shown is how large the cumulative audiences
Broadcast Websites: A Non-Profit Hobby? (video)
Broadcasters still haven
A license to market your station
An item that is one of the cheapest vehicles (pun intended!) of advertising is a custom license plate, yet the majority of companies are...