Top Ten Do-Now Tips for Crisis Preparedness
Our industry has survived the first-ever nationally coordinated test of the Emergency Alert System – and punditry aside, the lesson I think we’ve all...
An Important Audience-Research Agenda for 2012
The event brought together some 200 researchers and other industry professionals
FCC implements new tower application procedures
Has imposed a set of new environmental filing requirements upon most communications towers
Yuppie Paradise Branding (video)
Learn how shifting your focus away from product features and onto customer ego
Race to the White House 2012: Grading the debaters
The daunting task of unseating an incumbent president can have a profound effect on who among those in the opposition party decide to make...
Thoughts on what makes a great traffic manager
A great Traffic manager must be able to act positively and efficiently under pressure
Traffic and Rev Mgmt Systems: Part 3: Contextual advertising
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Traffic and Rev Mgmt Systems: Part 2: Political capabilities
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Traffic and Rev Mgmt Systems: Part 1: Demands of Traffic Personnel vs. Mgt.
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Maximize success of your ad sales and traffic conversions
We have compiled a quick hit list of the 5 major steps you should consider to ensure success
Taking apart popular and opposite political movements
When it comes to politics, most districts run either toward Democratic candidates or Republican candidates. The elected officials from these jurisdictions, whether they be...
Taking apart two popular and opposite political movements
When it comes to politics, most districts run either toward Democratic candidates or Republican candidates. The elected officials from these jurisdictions, whether they be...
License renewal and licensee certifications
Why you don’t want any dead air!: With 2011 coming to a close, it’s interesting and significant to realize that the radio renewal cycle,...
When you Should and Should Not use humor in sales letters
Some argue that humor can be a disarming and refreshing alternative to the caveman approach to copywriting-i.e., bludgeoning the reader into shock and submission...