Say it with heart
Small business marketers focus their efforts on winning the mind only; however, be aware that the heart (emotions/feelings) makes far many more decisions than the mind.
Battlegrounds: Early read on 2012 US Senate races
The political handicappers are starting to take stock of the political situation in the 33 states that have a Senate seat on the table...
Research or Marketing: Chicken or egg?
Both research and marketing are important to any product's success. That said, research can make or break your product just as the wrong marketing...
If Steve Jobs ran your broadcast station
How would Steve Jobs stop the bleeding? #1. Remove the bozos. #2. Simplify. Identify. What business are we in? #3. Fix it or ditch it. Prioritize,
Confidence up slightly, as are prospects for holiday spending
It is not even close to time for Munchkins to take to the streets and start singing “Ding Dong the Recession’s Dead” or anything...
FCC again proposes a standardized program report form
As it had promised in its recent public file rulemaking, the FCC has issued a Notice of Inquiry to explore adoption of a standardized...
Focusing on "The Actives"
Strategic planning meetings in radio like most industries have used
Rating the states of the union, and some cites too
When it comes to representation in the US Senate, all states are created equal. However, this equality does not extend to the House of...
Where to go for radio
Radio industry is going through change. Whether or not radio will benefit from the changes is up for discussion. For a different perspective, let's not dive
It’s “Cookie Time”! How to Take Advantage of The Great Window of Opportunity for...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten...
Media Outlook 2012 — the Financial Manager's Perspective
With so much uncertainty about what the economy will look like over the next several weeks, let alone months, how can we develop any...
Holy Cow! Another Darn Ownership Report?
No matter how many FCC warnings are issued, counsel reminders emailed, or announcements published in the “trades,” there are always some broadcasters who miss...
Some prognosticators say the holiday glass is half full
Why all the gloom and doom? It’s the holidays! People don’t want to end the year sitting around fretting about a sour economy and...
The Anal-Retentive Achiever – Building Brands for Confident People
Are you an adventurer or a nester? Every personality has at least a little of both, and while most people think of themselves as...
The 2012 Network Radio Upfront: DG/WW1 merger, digital on the radar
In RBR-TVBR's annual network radio upfront report, we ask top media agency buyers and sellers in the space for their take on next year’s...