Taking apart popular and opposite political movements
When it comes to politics, most districts run either toward Democratic candidates or Republican candidates. The elected officials from these jurisdictions, whether they be...
Maximize success of your ad sales and traffic conversions
We have compiled a quick hit list of the 5 major steps you should consider to ensure success
Taking apart two popular and opposite political movements
When it comes to politics, most districts run either toward Democratic candidates or Republican candidates. The elected officials from these jurisdictions, whether they be...
License renewal and licensee certifications
Why you don’t want any dead air!: With 2011 coming to a close, it’s interesting and significant to realize that the radio renewal cycle,...
When you Should and Should Not use humor in sales letters
Some argue that humor can be a disarming and refreshing alternative to the caveman approach to copywriting-i.e., bludgeoning the reader into shock and submission...
Say it with heart
Small business marketers focus their efforts on winning the mind only; however, be aware that the heart (emotions/feelings) makes far many more decisions than the mind.
Battlegrounds: Early read on 2012 US Senate races
The political handicappers are starting to take stock of the political situation in the 33 states that have a Senate seat on the table...
Research or Marketing: Chicken or egg?
Both research and marketing are important to any product's success. That said, research can make or break your product just as the wrong marketing...
If Steve Jobs ran your broadcast station
How would Steve Jobs stop the bleeding? #1. Remove the bozos. #2. Simplify. Identify. What business are we in? #3. Fix it or ditch it. Prioritize,
Confidence up slightly, as are prospects for holiday spending
It is not even close to time for Munchkins to take to the streets and start singing “Ding Dong the Recession’s Dead” or anything...
FCC again proposes a standardized program report form
As it had promised in its recent public file rulemaking, the FCC has issued a Notice of Inquiry to explore adoption of a standardized...
Focusing on "The Actives"
Strategic planning meetings in radio like most industries have used
Rating the states of the union, and some cites too
When it comes to representation in the US Senate, all states are created equal. However, this equality does not extend to the House of...
Where to go for radio
Radio industry is going through change. Whether or not radio will benefit from the changes is up for discussion. For a different perspective, let's not dive
It’s “Cookie Time”! How to Take Advantage of The Great Window of Opportunity for...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten...