Yuppie Paradise Branding (video)
Learn how shifting your focus away from product features and onto customer ego
Race to the White House 2012: Grading the debaters
The daunting task of unseating an incumbent president can have a profound effect on who among those in the opposition party decide to make...
Thoughts on what makes a great traffic manager
A great Traffic manager must be able to act positively and efficiently under pressure
Traffic and Rev Mgmt Systems: Part 3: Contextual advertising
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Traffic and Rev Mgmt Systems: Part 2: Political capabilities
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Traffic and Rev Mgmt Systems: Part 1: Demands of Traffic Personnel vs. Mgt.
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Maximize success of your ad sales and traffic conversions
We have compiled a quick hit list of the 5 major steps you should consider to ensure success
Taking apart popular and opposite political movements
When it comes to politics, most districts run either toward Democratic candidates or Republican candidates. The elected officials from these jurisdictions, whether they be...
Taking apart two popular and opposite political movements
When it comes to politics, most districts run either toward Democratic candidates or Republican candidates. The elected officials from these jurisdictions, whether they be...
License renewal and licensee certifications
Why you don’t want any dead air!: With 2011 coming to a close, it’s interesting and significant to realize that the radio renewal cycle,...
When you Should and Should Not use humor in sales letters
Some argue that humor can be a disarming and refreshing alternative to the caveman approach to copywriting-i.e., bludgeoning the reader into shock and submission...
Say it with heart
Small business marketers focus their efforts on winning the mind only; however, be aware that the heart (emotions/feelings) makes far many more decisions than the mind.
Battlegrounds: Early read on 2012 US Senate races
The political handicappers are starting to take stock of the political situation in the 33 states that have a Senate seat on the table...
Research or Marketing: Chicken or egg?
Both research and marketing are important to any product's success. That said, research can make or break your product just as the wrong marketing...