Marketing Physics Part II – Listening is Not Hearing
The goal of any radio station client’s creative and scheduling of their commercials is to simply produce effective campaigns so they (the client) become...
The Song Remains the Same
Recently, Adweek ran an article entitled “Streaming Has A Big Problem—It’s a Huge Success.” A headline like this—as well as a coverage in a...
Economic indicators group photo edition
Ultimate takeaway: economic growth is just not coming as fast as most would like. However, it does seem to be coming, even if it is at a glacial pace. Plus side, the CEOs Vistage surveyed see something out there they like
License renewal and the No Urban Dictate certification requirement
A while ago I wrote to remind broadcasters of some of the certifications required of an application for renewal of a broadcast license. Among...
FCC report finds negligible impact of LPFM on commercial FM stations
Directive of Congress, the FCC
Economic group photo shows sentiment edging upward
Organizations that make a point of measuring sentiment and reading tea leaves have been churning out molehills of data
Resetting the bar for Emmis Communications
Emmis Communications reports its fiscal Q3 (September-November) financial results on Thursday morning. Emmis, however, is a very different company than a year earlier, so it is necessary to do some math to find the comparable numbers
Some cautions about EEO referral sources
Media Bureau assessed substantial fines and EEO reporting conditions upon the renewals of 11 stations
Up and down 2011 ended down for radio stocks and up for TV
RBR-TVBR Exclusive:
2011 may have been a better year for the broadcasting business, but from the point of view of Wall Street investors there was...
2012 Forecasts: Get ready for the political dollars
RBR-TVBR Exclusive: In this, our eighth yearly forecast from the 4As, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization...
Consumers still wary going into 2012
The Harris Poll has made its annual beginning-of-the-year assessment of the financial plans and sentiments of Americans, and it finds continued uneasiness. This is...
CES Focus on Wireless, Net TV + Bigger, Thinner TV Sets
In electronics, a
The Ego of Business Men (video)
What makes business men tick? Emotional marketing guru Graeme Newell explains how some men are downright proud of being busier than anyone else.
24 Keys to Content leadership in 2012
Breakthrough Media Companies will deliver excellence in revenue, technology, operations, engineering....and content
Why CBS Radio's Valerie Blackburn is a "Person to Watch" in 2012
During this time was to create the role of market controller, which was new to the industry