What makes a good Local Sales Manager?
The impact of a Local Sales Manager on station growth and market growth cannot be overlooked. This position should not be set up as...
Essentials for simplifying a marketing message (video)
The power of focus: It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers
Broadcasters: Avoid having a Kodak moment
Many people have no doubt looked at the recent Chapter 11 filing from Kodak and tucked it into one of the old familiar narratives that have characterized the business of business for centuries
How Harley Davidson Commercials Make Us Feel Like Outlaws (video)
It's time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream...
Emmis' Patrick Walsh: Finding Silver Linings in the Impossible
The Financial Manager’s Perspective: Patrick Walsh (COO, CFO) joined Emmis in 2006, “just before the economy went to hell in a hand basket,” Walsh...
The Emotional Marketing Connection of Businessmen (video)
Emotional marketing expert Graeme Newell shows how some of the world's most strategic advertisers glorify stress and overwork as a career badge of honor. ...
Consumers ready to spend on Valentine
Recession? What recession? To all appearances, consumers are going to take at least one day off from dealing with the sluggish economy and invest in making their loved ones
Randall Terry Abuse of Candidate Access Vol 2
In my last article, I addressed the issues presented by Randall Terry’s claim to be a legally qualified candidate for the Democratic Party nomination...
Randall Terry: Abuse of Candidate Access
Broadcasters facing presidential primary contests across the country have been faced with a difficult decision from an issue advocate seeking to ban legal abortion. ...
Looking beyond holidays events into 2012
From our December, 2011 Manager's Business Report (MBR): We looked at a BIGnsights/National Retail Federation chart of spending plans for Valentine’s Day 2011, and...
Football is three TDs and a safety ahead of baseball
At one time, Major League Baseball was so popular that it earned the right to be considered America
Marketing Physics Part III
Winning Creative Awards Hurts Radio: So your station won another creative award. That’s great news! You can now post that shiny new plaque along...
Battle of the Titans
CBS’s launch of All-News WNEW (99.1) marks the start of the Battle of the Titans for news supremacy in Washington, DC. The scorecard for...
FCC streamlines FM allotment processes for Native Americans
The FCC has further streamlined its procedures for encouraging federally-recognized Native American Tribes and Alaska Native Villages (