Increase ratings with promotions
The right radio promotions get listeners talking about your brand, and create tune-in occasions that will increase ratings. The following are Win-Win-Win Radio Promotions that are helpful for your station, sponsors, audience and community.
Measuring TV tuning on tablets, smartphones
This Fall, Nielsen will begin to measure TV tuning done on tablets and smart phones in both its NPM and LPM samples. The industry has been thirsting for this, and, finally, it’s here and you’re ready! Good news, right? Well, maybe.
A neutral guide to net neutrality
Net Neutrality has been the topic of intense conversation recently, as the FCC solicits and considers public comments about how to regulate Internet traffic. We’ve put together the overview below to help you understand the issues and players that influence the way we use the Internet daily for business, research, entertainment, and social activities.
Eight habits of effective critical thinkers
Critical thinking--the ability to make decisions, solve problems, and take appropriate action--has been identified as a key skill by educators business
The Summer of Copyright Part 4: DOJ Reviews ASCAP, BMI consent decrees
As we wrote in our previous articles on the music licensing issues being considered during this summer
Hey radio. It’s not me, it’s you.
Dear FM radio, Oh how I loved thee. In 1980 you turned me on to The Clash’ London Calling and I was changed forever. I remember walking down the street, boombox planted firmly on my right shoulder, volume at 9 cranking WMMR 93.3 making sure anyone within a football field distance could hear this new discovery that this great rock station turned me onto.
Digging new holes
Creating new holes to dig in might just be the way that our traditional media’s become untraditional and continue to thrive instead of just skate by. Some believe traditional media is going away. A lot of my clients still firmly believe in it and have no doubt of its power, as do most if not all of us who are taking the time to read this right now. But it is harder than ever. And we are all working harder and smarter than ever. There will come a time when prospecting in the same hole with all of the other media companies and sales organizations will simply get too hot, too dirty, and too repetitive for ourselves and our clients. What’s a possible solution? Creating new holes!
Radio is theater of the gut
World famous radio legend Chuck Blore once told me that instead of being "theater of the mind," radio is really "theater of the gut," because of its emotional impact. Let's face it – people buy emotionally. They may justify it logically and objectively, but most purchases are emotional.
Copyright Office extends comment date on music licensing study
Extensions of time were just announced in two proceedings affecting music licensing – one a Copyright Office
What Can Go Wrong at Closing?
Once the FCC has granted its consent to the sale of a station, the parties’ focus naturally turns to the closing. There always is an inordinate amount of paperwork that must be produced by the attorneys and signed by the parties to memorialize the transaction. Given the volume of paper, it is not surprising that small hiccups occur. Usually, however, the parties can work together to remedy such problems without delaying the closing. There are certain matters, however, that can seriously delay the closing or even result in the transaction falling through. The key to preventing such potentially deal-breaking problems from arising is to begin preparing for the closing as soon after the execution of the purchase agreement as possible. Five of these potential problem areas require particular attention.
College students embrace mobile journaling
We all know people between the ages of 18 and 24 are not the most cooperative group when it comes to participating in research. Their media consumption, however, is very important to us -- if we are to understand fully the dynamics of digital behavior in this transitional age. The senior management at Raycom Media – where I head research – commissioned a special study specifically designed for the involvement of this elusive young demographic, and the results were presented at the Local Measurement Mini Summit hosted by the Council for Research Excellence (CRE) last October.
Keeping up with the consumers: Advertising across screens
Today’s media consumers are anything but monogamous—that is, when it comes to their screens. Consumers hop from one device to another
Advertising transparency – Let the buyer beware
A few days ago The Wall Street Journal published an article titled, Why Advertisers Are Questioning
The five second radio headline test
Here's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience. Then stop and ask: "Would you continue to listen to this commercial?"
Marketing Yourself
How many of you have run into an issue with trying to get into your prospects door with a great idea? Or how about gaining the trust to show your client that you can do more than just put together an advertising schedule at a “great deal” for them? These are issues that I have encountered every single day and have tried to utilize many different ways to overcome. Can you really blame the clients or prospects?