Radio is theater of the gut
World famous radio legend Chuck Blore once told me that instead of being "theater of the mind," radio is really "theater of the gut," because of its emotional impact. Let's face it – people buy emotionally. They may justify it logically and objectively, but most purchases are emotional.
Copyright Office extends comment date on music licensing study
Extensions of time were just announced in two proceedings affecting music licensing – one a Copyright Office
What Can Go Wrong at Closing?
Once the FCC has granted its consent to the sale of a station, the parties’ focus naturally turns to the closing. There always is an inordinate amount of paperwork that must be produced by the attorneys and signed by the parties to memorialize the transaction. Given the volume of paper, it is not surprising that small hiccups occur. Usually, however, the parties can work together to remedy such problems without delaying the closing. There are certain matters, however, that can seriously delay the closing or even result in the transaction falling through. The key to preventing such potentially deal-breaking problems from arising is to begin preparing for the closing as soon after the execution of the purchase agreement as possible. Five of these potential problem areas require particular attention.
College students embrace mobile journaling
We all know people between the ages of 18 and 24 are not the most cooperative group when it comes to participating in research. Their media consumption, however, is very important to us -- if we are to understand fully the dynamics of digital behavior in this transitional age. The senior management at Raycom Media – where I head research – commissioned a special study specifically designed for the involvement of this elusive young demographic, and the results were presented at the Local Measurement Mini Summit hosted by the Council for Research Excellence (CRE) last October.
Keeping up with the consumers: Advertising across screens
Today’s media consumers are anything but monogamous—that is, when it comes to their screens. Consumers hop from one device to another
Advertising transparency – Let the buyer beware
A few days ago The Wall Street Journal published an article titled, Why Advertisers Are Questioning
The five second radio headline test
Here's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience. Then stop and ask: "Would you continue to listen to this commercial?"
Marketing Yourself
How many of you have run into an issue with trying to get into your prospects door with a great idea? Or how about gaining the trust to show your client that you can do more than just put together an advertising schedule at a “great deal” for them? These are issues that I have encountered every single day and have tried to utilize many different ways to overcome. Can you really blame the clients or prospects?
Copyright Office requests further comments on music royalties and licensing
We’ve already written twice about the copyright issues being considered this summer before various agencies
Radio Commercials: Writing to voices
Sometimes it’s easier to write a commercial if you have specific voices in mind. Hearing those voices in your head helps you to write from their point of view.
Selling to Jerks
Have you been on a sales call with an ego driven jerk in the last 30 days? If not, perhaps you need to prospect a little more as you should run across them on a fairly frequent basis. They know all about marketing.
Finding Solutions
We all want to claim that we love finding solutions. Every single day we set out to solve problems and deliver happiness in our sales career, no matter the medium that we are in or if we are a manager or a rep. But finding solutions to those problems is much harder than just identifying that we want to get rid of those problems.
FCC complaints filed against TV stations for not identifying true sponsor of political ads
Public interest groups are actively watching broadcast political advertising which could make this a very
Radio – The great media multiplier
Often we tend to think of radio as a stand-alone medium. While it can work effectively this way, more often it runs in combination with other media.
Has radio given up to mobile?
First, the good news. Total media ad spending in the US this year will see its largest increase in a decade, according to recent figures from eMARKETER. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%. Now, the bad news. Radio's share of the advertising pie will continue to shrink through 2018. In 2012, radio got