Convincing clients to do radio right with peer selling


Jeffrey HedquistEver try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous?  If you’ve been mostly successful at this, stop reading and call me immediately.  If you’ve had some challenges in this area, here’s an approach that may work. 

Please Login to view this premium content. (Not a member? Join Today!)