5 Compelling Reasons NOT to Promote Your Best Sales Rep to Manager
Magic Johnson and Isiah Thomas were amazing professional basketball players...
Where to find listeners online
The dynamics of the online environment are in a constant state of flux.
The Five Second Radio Headline Test
Here's a simple, but possibly painful test to perform on your radio script.
Five Critical Questions Every Ad Sales Person Needs to Ask
Should sales people make statements or ask questions?
Five Tips in Building a Personal Brand in your Media Career
Here are five tips I learned after launching my Personal Brand I wish I knew before I did! I hope they help you jumpstart your journey in creating separation points from the competition in your career.
Building a client movement
A big goal of mine going forward is to create “client movements.” And I think it can be something any sales person or manager in the media world would benefit from doing themselves as well.
Convincing clients to do radio right with peer selling
Ever try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous? If you’ve been mostly successful at this, stop reading and call me immediately.
They’re not just spots, they’re sales calls
Morris Hite, legendary ad man, has been quoted as saying: “Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Increase ratings with promotions
The right radio promotions get listeners talking about your brand, and create tune-in occasions that will increase ratings. The following are Win-Win-Win Radio Promotions that are helpful for your station, sponsors, audience and community.
Measuring TV tuning on tablets, smartphones
This Fall, Nielsen will begin to measure TV tuning done on tablets and smart phones in both its NPM and LPM samples. The industry has been thirsting for this, and, finally, it’s here and you’re ready! Good news, right? Well, maybe.
A neutral guide to net neutrality
Net Neutrality has been the topic of intense conversation recently, as the FCC solicits and considers public comments about how to regulate Internet traffic. We’ve put together the overview below to help you understand the issues and players that influence the way we use the Internet daily for business, research, entertainment, and social activities.
Eight habits of effective critical thinkers
Critical thinking--the ability to make decisions, solve problems, and take appropriate action--has been identified as a key skill by educators business
The Summer of Copyright Part 4: DOJ Reviews ASCAP, BMI consent decrees
As we wrote in our previous articles on the music licensing issues being considered during this summer
Hey radio. It’s not me, it’s you.
Dear FM radio, Oh how I loved thee. In 1980 you turned me on to The Clash’ London Calling and I was changed forever. I remember walking down the street, boombox planted firmly on my right shoulder, volume at 9 cranking WMMR 93.3 making sure anyone within a football field distance could hear this new discovery that this great rock station turned me onto.
Digging new holes
Creating new holes to dig in might just be the way that our traditional media’s become untraditional and continue to thrive instead of just skate by. Some believe traditional media is going away. A lot of my clients still firmly believe in it and have no doubt of its power, as do most if not all of us who are taking the time to read this right now. But it is harder than ever. And we are all working harder and smarter than ever. There will come a time when prospecting in the same hole with all of the other media companies and sales organizations will simply get too hot, too dirty, and too repetitive for ourselves and our clients. What’s a possible solution? Creating new holes!