Keeping up with the consumers: Advertising across screens
Today’s media consumers are anything but monogamous—that is, when it comes to their screens. Consumers hop from one device to another
Advertising transparency – Let the buyer beware
A few days ago The Wall Street Journal published an article titled, Why Advertisers Are Questioning
The five second radio headline test
Here's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience. Then stop and ask: "Would you continue to listen to this commercial?"
Marketing Yourself
How many of you have run into an issue with trying to get into your prospects door with a great idea? Or how about gaining the trust to show your client that you can do more than just put together an advertising schedule at a “great deal” for them? These are issues that I have encountered every single day and have tried to utilize many different ways to overcome. Can you really blame the clients or prospects?
Copyright Office requests further comments on music royalties and licensing
We’ve already written twice about the copyright issues being considered this summer before various agencies
Radio Commercials: Writing to voices
Sometimes it’s easier to write a commercial if you have specific voices in mind. Hearing those voices in your head helps you to write from their point of view.
Selling to Jerks
Have you been on a sales call with an ego driven jerk in the last 30 days? If not, perhaps you need to prospect a little more as you should run across them on a fairly frequent basis. They know all about marketing.
Finding Solutions
We all want to claim that we love finding solutions. Every single day we set out to solve problems and deliver happiness in our sales career, no matter the medium that we are in or if we are a manager or a rep. But finding solutions to those problems is much harder than just identifying that we want to get rid of those problems.
FCC complaints filed against TV stations for not identifying true sponsor of political ads
Public interest groups are actively watching broadcast political advertising which could make this a very
Radio – The great media multiplier
Often we tend to think of radio as a stand-alone medium. While it can work effectively this way, more often it runs in combination with other media.
Has radio given up to mobile?
First, the good news. Total media ad spending in the US this year will see its largest increase in a decade, according to recent figures from eMARKETER. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%. Now, the bad news. Radio's share of the advertising pie will continue to shrink through 2018. In 2012, radio got
More LPFM applications for broadcasters to review; New petition to deny deadlines
We wrote last week about the FCC’s determination of which applicants
Selling using competitive media
It is a very common practice to look to your competitors for new sales leads. While I understand this strategy is common, unfortunately, you are often seen as late to the party if you call on them and ask them to run with you as well.
Diversify your portfolio
Just like a strong retirement account has a very diversified portfolio we need our radio stations to have a creative and far reaching variety to offer our clients and listeners. This year I set out as a goal to create two new programs with our station that diversified our portfolio, would help increase our revenue, and make an impact in the community.
Collect all 6,528,927 for radio spot inspiration!
Need ideas? Techniques? Inspiration? Entertainment? Go to your audio library. You know, that reference library of sounds, commercials, talent tapes